Social Media Content Producer

About the company

Our client is a fast-growing technology company.

The role

Raydar is recruiting for this role on behalf of our client. Own short-form video content from idea through publishing, setting the creative direction and tying social channels to measurable audience growth. Also build and manage a program of outside creators and report regularly on how creative assets perform.

What you'll do

- Set creative direction for short-form video channels by spotting strong formats and hooks and writing clear briefs.

- Shoot, edit and publish short-form videos, and produce polished longer videos for live events.

- Partner with senior leadership and a part-time growth lead to improve upper and mid-funnel creative and lower the cost of acquiring each new user.

- Grow a small existing social account into a steady acquisition channel, taking over work currently handled by an outside agency.

- Build and run a creator and user-generated content program, including sourcing, personas, tiers, briefs, scripts, agreements, payments and feedback.

- Lead the creator community through challenges, incentives and feedback cycles, supporting top performers and cutting what underperforms.

- Track creative performance such as CPM, CTR, views, sign-ups and acquisition cost by channel, and share a clear weekly report.

- Use AI-assisted workflows to speed up production and focus on what works.

Requirements

What we're looking for

- Around two years of hands-on work producing short videos for social platforms.

- A history of building a following from nothing on your own, with a strong audience response, rather than inheriting an established account.

- Evidence that your social work has driven concrete conversions, beyond view counts.

- Experience owning content strategy and comparing results across formats and creative variations.

- Ability to shoot and edit your own video in common editing tools.

- Comfort owning the full creative cycle in a fast-paced, in-person environment.

- Ability to work on-site five days a week in New York City.

Bonus points

- Background working closely with underserved communities, for example in education, social services, volunteering or the public sector.

- Experience as a founder or early team member at a startup.

- Higher-end video production experience.

Benefits

Compensation and benefits

- Base salary: USD 120,000 to 155,000 per year

- Equity

Location and work model

- New York, NY, United States

- On-site, 5 days per week in office

- Full-time