Social Media & Content Specialist

JOB SUMMARY

We’re looking for a creative and hands-on Social Media & Content Specialist who knows how to turn ideas into content that people actually want to watch, share and engage with.

You’ll take ownership of our social media channels from coming up with fresh content ideas and spotting the latest trends to creating short-form videos, managing content from concept to publication, and analyzing what works best. You’ll work closely with our designers and video specialists to bring creative ideas to life and continuously experiment with new formats, trends and approaches to grow our audience and strengthen our online presence.

JOB RESPONSIBILITIES

• Develop, implement, and manage social media strategies and content plans for assigned brand channels, aligned with broader marketing goals and approved by the Head of Marketing.

• Proactively develop creative content ideas, content pillars, recurring formats, and individual post concepts for social media channels.

• Continuously research social media trends, platform-native formats, competitors, and creative references, translating relevant opportunities into actionable content ideas.

• Own the social media content calendar, ensuring consistent planning, production, publishing, and quality across assigned channels.

• Create clear and detailed creative briefs and tasks for designers, provide references and direction, and ensure final content meets the intended concept and quality standards.

• Independently develop short-form video content for TikTok, Instagram Reels, and similar platforms, including concepts, references, scripts, shooting, appearing on camera when required, and editing.

• Collaborate with the Video/Multimedia Specialist on higher-quality or more complex video productions, supporting concept development, references, scripts, preparation, and creative execution.

• Create, curate, schedule, and publish content across assigned social media platforms.

• Monitor and engage with communities across assigned social media channels, including comments, messages, and relevant audience interactions.

• Ensure all published content is consistent with each brand’s identity, voice, visual direction, and communication standards.

• Track, analyze, and report on the performance of assigned social media channels, providing insights and recommendations to improve future content.

• Take ownership of organic social media performance and continuously test new ideas, formats, and approaches to improve reach, engagement, and audience growth.

• Work closely with the designers, video specialists, and other relevant team members to deliver social media projects from idea to final execution.

JOB REQUIREMENTS

• Higher education in Communications, Public Relations, Marketing, or a related field is considered a plus.

• 3+ years of experience in social media management, content creation, or a similar role.

• Proven ability to independently develop creative content ideas, content pillars, and social media concepts.

• Strong understanding of major social media platforms, including Instagram, TikTok, LinkedIn, Facebook, and their native content formats.

• Hands-on experience creating short-form video content, including concept development, finding references, scripting, shooting, and editing.

• Ability to create clear creative briefs and tasks for designers and video specialists and provide effective creative feedback throughout production.

• Strong understanding of social media analytics and KPIs, with the ability to analyze performance and use insights to improve future content.

• Strong creative judgment and ability to maintain brand consistency and content quality across different formats and channels.

• Ability to work independently, take ownership of assigned social media channels, and proactively identify new content opportunities.

• Experience managing brand social media accounts and working with multiple brands or audiences.

• Experience working in a marketing or creative agency is considered a plus.

• Familiarity with the gambling/iGaming industry is considered a plus.

• Knowledge and practical use of AI tools for content creation, ideation, research, or workflow optimization is considered a plus.

• Professional proficiency in English, both written and verbal.

WE OFFER

• Collaborate with experienced international teams across diverse functions and disciplines

• Be part of a fast-growing environment where ideas move quickly from concept to execution

• Receive competitive compensation aligned with your experience, skills, and contributions

• Enjoy fully covered premium health insurance

• Benefit from additional paid time off to celebrate life’s special moments, including birthdays and personal milestone

• Celebrate with birthday gifts and team events because milestones matter

• Take part in regular team-building activities, company events, and offsite gatherings

• Work from a modern, well-equipped office in central Tbilisi, designed to support collaboration, productivity, and employee well being.

The purpose of processing personal data which candidates submit to IKG Team is to manage applications for applicant screening and recruitment process only. All personal data collected will only be used for this purpose and will in no case be transmitted to any third party without your consent. Personal information provided by you will be processed and stored in accordance with the rules established by the Georgian Legislation. By sending the information to IKG Team you are automatically giving consent that your personal information will stay in our Database for 6 months.