Social Media Content Strategist & Producer
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Summary
Leads end-to-end social media content for TikTok, Facebook, and Instagram — tracking trends, scripting and storyboarding ideas, then independently shooting and editing video/photo content with DSLR and DJI gear. Also sets creative direction and must be flexible to travel for on-site productions.
We are looking for a highly creative and execution-driven Social Media Content Strategist & Producer to lead the end-to-end development of engaging digital content across TikTok, Facebook, and Instagram.
This role is responsible for identifying trends, conceptualizing content ideas, and executing content from start to finish—including shooting and editing. You are expected to be highly hands-on and capable of producing content independently.
While a Brand Manager is available to assist in editing, you must be able to provide clear creative direction, detailed briefs, and references to ensure the final output matches your intended vision and quality standards.
This position also requires flexibility for local and international travel to support on-site content production.
Key Responsibilities
Content Strategy & Trend Analysis
- Monitor and analyze trending content across TikTok, Facebook, and Instagram
- Stay consistently updated with emerging formats, viral patterns, and platform changes
- Translate trends into high-performing, brand-aligned content ideas
Content Conceptualization
- Develop content ideas, scripts, and storyboards
- Plan and execute content calendars aligned with business objectives
- Ensure all content aligns with brand voice and target audience
Content Production (End-to-End)
- Shoot and produce content using DSLR cameras, DJI equipment, and other tools
- Edit videos and photos for publishing (with optional support from Brand Manager)
- Take full ownership of content quality from raw footage to final output
Creative Direction & Collaboration
- Provide clear briefs, references, and direction when collaborating with the Brand Manager
- Define visual style, pacing, tone, and overall creative execution
- Ensure consistency and high standards across all content
Requirements
- Proven experience in social media content creation (end-to-end)
- Strong understanding of TikTok, Facebook, and Instagram trends
- Hands-on experience with DSLR cameras, DJI, and content production tools
- Ability to shoot and edit content independently
- Strong eye for visual storytelling, composition, and branding
- Experience in photo/video editing tools (e.g., Premiere, CapCut, Final Cut, etc.)
- Highly active and naturally engaged in social media trends and culture