Social Media Coordinator

Job Posted: Friday, October 9, 2026

Closes: Wednesday, October 21, 2026

JOB SUMMARY: Responsible for creating and administering content on all social media platforms, such as Facebook, Instagram, TikTok and Twitter, to build an audience and ensure guest engagement. The Coordinator may also monitor site metrics, respond to reader comments, and oversee creative design.

SUPERVISION EXCERCISED: None.

LICENSE REQUIRED: Must obtain and hold a Class II gaming license while employed and complete an annual background check with TGA.

MINIMUM EDUCATION REQUIRED FOR POSITION: High school diploma or GED equivalent required. A minimum three – five years’ experience with Social Media and Content Marketing. A combination of education and practical work experience may be considered.

SPECIFIC SKILLS/KNOWLEDGE/EXPERIENCE REQUIRED FOR POSITION: Must be highly creative, detail oriented, have excellent time management, able to prioritize, successfully perform multiple tasks and meet deadlines during busy shifts. Two (2) years professional social media marketing experience. Experience with graphic design and video/photo editing programs, particularly with the Adobe Creative Cloud Suite of tools (Photoshop, Lightroom, etc.). Must be proficient with a DSLR camera and Apple iPhone Pro. Knowledge of Hootsuite or similar social media tools. Must have a proven ability for social content creation (Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, TripAdvisor, YELP, etc.). Strong interpersonal skills are required, including the ability to thrive in a team environment. Must be guest service oriented and have excellent verbal and written communication skills with the ability to multi-task. Copywriting experience preferred.

PHYSICAL REQUIREMENTS: Manual and finger dexterity for operation of personal computer, office equipment, and routine paperwork. Ability to sit and stand for extended periods of time and lift up to 15 lbs.

SPECIFIC DUTIES PERFORMED: This list of tasks is illustrative ONLY and is not a comprehensive listing of all functions and tasks performed by positions in this class. It does not imply that all positions within the class perform all of the duties listed, nor does it necessarily list all possible duties that may be assigned.

1. Work closely with Graphic Design Manager, Graphics team, and internal departments to develop engaging content to elevate brand and increase business.
2. Assist in the creative approach of promotional campaigns for the property.
3. Setup and maintain an optimal social media posting schedule, daily tasks and activity for all social media outlets to work cross-functionally among other marketing channels.
4. Creates digital marketing for website and social media.
5. Continually monitors and adapts website content to improve search engine results and search rankings.
6. Collaborates with marketing, design, and content teams to optimize guest experience and build brand consistency.
7. Determine market trends, competition, potential markets, and recommend methods to expand and develop marketing operations within the gaming industry.
8. Prepare report on social media performance. Monitor SEO and user engagement and suggest content optimization.
9. Facilitate and monitor all networking conversations (community management) to ensure they meet brand guidelines and are addressed by our marketing team.
10. Work quickly and effectively in a collaboration fast paced environment.
11. Work flexible hours including evenings, weekends, holiday and special events as required.
12. Prepares and maintains accurate and complete records and reports, including an efficient filing system.
13. Maintains knowledge of developments, trends, and best practices in digital marketing.
14. Builds relationships inside and outside of their department / team to improve ways of working and provide a great guest experience.
15. Models for the team, a strong work ethic and is visible, available and present for the guest and their team.
16. Identifies ways to improve workflows and processes to work smarter and increase efficiency.
17. Moves the situation quickly toward resolution by efficiently managing and controlling the circumstances.
18. Explains the “why” behind the resolution or action for the guest.
19. Pays attention to detail and conducts thorough research to make the best decision for the guest and the business.
20. Makes judgment calls based on understanding Legends Casinos’ Purpose, Values and Objectives while utilizing research, knowledge, and experience.
21. Proactively shares guest feedback with executive management and peers in the spirit of continuous improvement.
22. Seeks to share and improve processes and workflows based on guest feedback.
23. Finds ways to make good use of their strengths and talents.

Revised 05/24