Social Media Coordinator

Social Media Coordinator – Grand Haven

Company Overview:

Bekins is a continuously growing family-owned company that first started in 1975 as Bekins Appliance Service. With three locations in West Michigan, we are now nationally known as a high-end retail and service company that sells, installs, and services appliances and electronics. We exist to be the best; challenging industry norms to do what’s right, and to make a positive difference in the lives of our employees, their families, our customers, and the community. Bekins' workforce has doubled in size over the last five years, and we continue to look to hire the best.

Position Summary:

Bekins is looking for a Social Media Coordinator to help market our brand and our story. If you are a highly resourceful team player, who is dedicated, organized, and efficient, this position is tailor made for you. It is Bekins’ goal to provide award winning customer service while providing employees with a stable environment focused on a healthy work/life balance. The new Social Media Coordinator will work Monday through Friday, 8:00 am – 5:00 pm.

Responsibilities:

· Develop and execute Bekins' social media strategy to increase brand awareness, engagement, and sales.

· Create compelling content including photography, video, graphics, and copy that aligns with Bekins' brand standards and marketing goals.

· Comfortably appear on camera to create authentic content for social media, digital advertising, and other marketing channels.

· Manage the content calendar by planning, scheduling, and publishing consistent, high-quality content while meeting campaign deadlines.

· Build and engage online communities by monitoring social media channels, responding to customer messages, encouraging engagement, and protecting the company's online reputation.

· Analyze performance metrics and use social media insights to optimize content, improve engagement, and report results to leadership.

· Lead the Bekins Storyteller (Influencer) Program, including recruiting participants, coordinating deliverables, reviewing content, and ensuring projects remain on schedule.

· Support digital marketing initiatives by creating email newsletters, marketing materials, presentations, and other content that supports company campaigns.

· Collaborate with the marketing team to support events, promotions, recruiting campaigns, and brand initiatives across all Bekins locations.

· Manage brand consistency by ensuring all marketing materials, social media content, signage, and communications reflect Bekins' brand voice and visual identity.

· Monitor industry trends and competitors to identify new content opportunities, platform updates, and best practices that keep Bekins ahead of the competition

Qualifications:

· Minimum 1-year experience in the marketing field

· Precision, accuracy, and meticulous follow-through

· Time management, with the ability to adapt to fluid schedules and priorities

· Demonstrated ability to meet deadlines in a fast-paced environment

· Organizational skills that reflect the ability to perform and prioritize multiple tasks seamlessly with attention to detail

· Strong interpersonal skills and the ability to build relationships with a variety of people

· Resourceful team-player, with the ability to also be effective independently

· Positive, upbeat, self-starting, and can-do attitude

· Enthusiasm to help without being asked and skilled at anticipating needs

· Experience creating consistent content for Meta (Instagram & Facebook), YouTube, and LinkedIn

· PC skills in Microsoft Office, including Outlook, Word, PowerPoint and Excel

· Experience Adobe InDesign and Illustrator a plus

Benefits Include:

· Insurance (health, vision, dental, life)

· 401k with a company match

· Six paid holidays

· Paid time off

· Closed Sundays

· Short-term disability

· Employee discount

· Loyalty rewards

· Employee referral bonus

Bekins provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.