Social Media Coordinator
Job Title: Social Media Coordinator
Department: Administration
Reports To: Administrative Program Manager
Location: (Hybrid)
Position Type: Full-Time
Salary: $52,000/yr ($25hr) + 8699.00/yr Benefits + $60,700/yr total compensatin - - $68,640/yr ($33hr )+ 8699.00/yr Benefits = $77,339/yr total compensation
Position Overview
POCAAN is seeking a creative, hands-on, and mission-driven Social Media Coordinator to grow our digital presence, amplify community voices, and promote our programs and impact.
This is a dynamic, multi-functional role. While social media and content creation are the primary focus, this position also supports communications, outreach, and day-to-day organizational needs. The ideal candidate is adaptable, collaborative, and passionate about social justice and community engagement and outreach.
Key Responsibilities
Social Media Strategy & Content
Develop and implement a comprehensive social media strategy aligned with POCAAN’s mission and strategic plan.
Create, edit, and publish engaging content (photos, videos, graphics, reels, stories, captions)
Manage daily activity across platforms (Facebook, Blue, Instagram, LinkedIn, TikTok, and X)
Maintain a consistent posting schedule and content calendar (Content is posted at least daily or every other day).
Produce culturally relevant storytelling that highlights community outreach and impact
Content Creation & Brand Storytelling
Capture and edit photo and video content for campaigns, events, and programs
Design graphics using Canva, Adobe Creative Suite, or similar tools
Develop creative campaigns that increase community awareness, engagement, and support
Ensure brand consistency across all digital channels
Community Engagement
Respond to comments, messages, and inquiries in a timely and professional manner
Engage with community members, partners, and stakeholders online
Amplify voices and stories from the communities POCAAN serves
Build relationships that strengthen digital community presence
Campaigns & Promotion
Promote events, health initiatives, outreach efforts, and advocacy campaigns
Support fundraising campaigns and donor engagement efforts
Collaborate with program teams to showcase services, outcomes, and success stories
Analytics & Performance Tracking
Monitor social media performance (engagement, reach, growth, conversions)
Track trends and audience insights to improve strategy
Provide regular reports with recommendations for optimization
Administrative & Organizational Support
Assist with communications such as emails, outreach, and scheduling
Support event coordination, project tracking, and program promotion
Provide general support to leadership and team as needed
Help with occasional errands, on-site support, or community events
Qualifications
Required
2+ years of experience in social media, marketing, or communications
Strong content creation skills (photography, video, graphics, writing)
Experience managing multiple social media platforms
Excellent communication and storytelling skills
Ability to work independently and collaboratively in a fast-paced environment
Strong organizational skills and attention to detail
Preferred
Experience in nonprofit, public health, or community-based organizations
Proficiency with tools such as Canva, Adobe Creative Suite, CapCut, or similar
Knowledge of social media analytics tools (Meta Insights, Hootsuite, etc.)
Experience with culturally responsive or community-centered communications
BS in communications or related fields, a master's is preferred
Key Competencies
Creativity and innovation
Cultural humility and community awareness
Adaptability and willingness to “wear multiple hats”
Strong problem-solving skills
Passion for health equity, racial justice, and social impact
Additional Requirements
Reliable transportation and ability to attend events or community activities
Comfortable appearing in social media content (when needed)
Ability to occasionally work evenings or weekends for events