Social Media Coordinator

Position Summary

Graybo's Sports Cards and Parlay Bar & Lounge are seeking a creative, energetic, and highly organized Social Media Coordinator to lead the day-to-day execution of our social media presence. This role is responsible for capturing engaging content, editing videos, creating branded graphics, and executing a consistent social media strategy that drives engagement, brand awareness, and customer growth across both businesses.

The ideal candidate has a passion for storytelling through social media, understands current trends, and can create content that keeps our brands relevant, engaging, and recognizable.

Key Responsibilities

• Plan, create, and publish engaging content for both Graybo's Sports Cards and Parlay Bar & Lounge.

• Capture high-quality photo and video content on-site during business hours, special events, product releases, and promotions.

• Edit short-form videos for Instagram Reels, TikTok, YouTube Shorts, and other social platforms.

• Design eye-catching graphics that align with each brand's identity and marketing goals.

• Maintain a consistent brand voice, style, and visual identity across all content.

• Execute the company's social media strategy across:

  • Facebook

  • Instagram

  • TikTok

  • Threads

  • X (formerly Twitter)

  • YouTube

• Publish an average of four (4) posts per day across the company's social media platforms.

• Create and schedule video content for Instagram Reels, TikTok, and YouTube.

• Stay current on social media trends, platform updates, and viral content opportunities.

• Monitor engagement by responding to comments, messages, and customer interactions when appropriate.

• Collaborate with ownership and staff to promote upcoming events, new products, promotions, tournaments, live breaks, menu specials, and community involvement.

• Track content performance and recommend improvements based on analytics and audience engagement.