Social Media Creative Sr Specialist
About this Position As a Digital Creative Expert, you will play a key role in shaping how our brands connect with consumers across social media and digital channels. This position combines creativity, storytelling, and community engagement to bring brand campaigns to life through compelling content and meaningful online interactions. Your work will contribute to strengthening brand awareness, increasing audience engagement, and enhancing our overall social media presence. Working closely with digital marketing, brand teams, creative agencies, and community management partners, you will be part of a collaborative and fast-paced environment where ideas are encouraged and innovation is valued. This role offers the opportunity to influence how our brands are perceived online, identify emerging trends and opportunities, and transform insights into engaging content that resonates with diverse audiences. Success in this position means creating impactful social media experiences that drive meaningful engagement and support business objectives. What you´ll do Implement and ideate creative strategies to enhance our brand's social media presence and drive engagement in line with established content strategies Plan, coordinate, and execute social media content calendars in collaboration with internal stakeholders and agency partners Conduct research and competitor analysis to identify emerging trends, content opportunities, and creative storytelling approaches Engage with online communities by responding to comments and messages, fostering positive interactions and strengthening brand reputation Collaborate with cross-functional teams, including digital marketing, brand marketing, production, and agencies, to deliver cohesive social media campaigns aligned with business objectives Monitor and analyze social media performance metrics, providing data-driven insights and recommendations to improve campaign effectiveness and audience engagement Create compelling copy and engaging multimedia content, including images, videos, GIFs, and other digital assets, while ensuring alignment with brand guidelines and platform best practices