Social Media Creator for B2B Lead Generation Funnels

Redwerk is a software development company operating in competitive US and international markets. In B2B IT outsourcing, social media is not just a visibility channel — it is a positioning and lead-generation channel.
We are looking for a hands-on Social Media Creator who will fully own our social media execution and growth — with a clear focus on generating qualified inbound leads.
This is an execution-first ownership role — not coordination.
You will be responsible for strategy, production, publishing, optimization, and lead-supporting content across:
Primary platforms (mandatory):
LinkedIn
Instagram
TikTok
Other platforms (Facebook, X, YouTube Shorts, etc.) are a plus.
This is a full-time remote position.

Role Goals
Generate qualified inbound leads through social media (company and CEO profiles)
Build consistent daily visibility across LinkedIn, Instagram, and TikTok
Grow engaged B2B and tech-focused audiences in US and international markets
Position the CEO as an authority in IT outsourcing and QA
Strengthen brand credibility and trust in competitive markets

Responsibilities
Develop and execute social media strategies focused on lead generation
Create content that supports inbound interest, inquiries, and conversations
Produce and publish at least 1 post per primary platform per day
Own content end-to-end (idea → script → visuals/video → publish → optimize)
Manage and grow CEO’s LinkedIn and professional social presence
Build thought leadership content designed to generate conversations and inbound opportunities
Create short-form videos (Reels, TikTok, LinkedIn video) aligned with B2B positioning
Develop CTAs, hooks, and content formats that drive engagement and inbound actions
Track performance metrics tied to reach, engagement, and lead indicators
Optimize based on analytics and business impact, not vanity metrics
Use AI tools to scale content production and ideation
Continuously refine content systems and publishing workflows

Requirements
3+ years of experience in Social Media / Digital Marketing
Proven experience in one or more of the following: B2B Tech / IT outsourcing / IT services, B2B SaaS, B2B Small Business Growth. We also consider strong B2C candidates who come from a technology or software development environment - if your background is in consumer tech and your content work is genuinely relevant to a B2B audience, we'd love to hear from you
Strong hands-on experience with LinkedIn (mandatory)
Demonstrated ability to generate inbound leads or qualified conversations via social media
Experience managing or building executive personal brands
Strong short-form video creation skills (TikTok / Reels)
Cross-platform content strategy experience
Strong copywriting skills for professional audiences
Strong understanding of targeting, engagement metrics, and lead signals
Experience working with international markets
English B2+ or higher
Comfortable delivering consistent high-volume output

Nice to Have
Experience with social selling or LinkedIn lead strategies
Experience supporting sales pipeline through content
AI-powered content workflows
Experience in US B2B markets

What Success Looks Like
Consistent daily publishing across primary channels
Increased qualified inbound inquiries via company and CEO profiles
Strong LinkedIn engagement from relevant decision-makers
Growth in audience quality (not just volume)
Content that drives conversations and business visibility
Scalable, repeatable content and publishing system

We offer:
Competitive salary
Unlimited remote work
Flexible schedule, start by 2 PM
20 days paid leave
14 days of paid sick leave
Entrepreneur support; tax coverage
Wellness benefits
Language classes in English, Spanish, German
Tech event support; fee reimbursement

Values & Culture:
Supporting Ukraine’s Armed Forces
Engaging in charity initiatives
Organizing IT-focused events
Encouraging initiative and idea-sharing
Fostering transparent, meaningful relationships
Emphasizing task ownership and follow-through
Prioritizing work-life balance

Management Style:
Flat structure; minimal bureaucracy
Ability to influence company processes and decisions
Tool selection autonomy for goal achievement
Streamlined, efficient workflows
Team of creative, inventive mid-senior professionals

Joining Redwerk:
As a Social Media Growth Specialist, you will help shape Redwerk’s digital presence and strengthen our positioning in the global IT outsourcing market. You’ll work with an experienced team, contribute ideas, and directly impact brand growth across key platforms. If you’re passionate about social media, analytics, and IT-driven content — this role is for you!

We hope you’re one of us! ❤️