Social Media & Digital Marketing Assistant

ABF Healthcare Services, Inc.

Social Media & Digital Marketing Assistant

Employment Type: Full-Time
Location: Fayetteville, North Carolina
Department: Marketing / Media / Administration
Reports To: Executive Leadership / Marketing Leadership

POSITION SUMMARY

ABF Healthcare Services, Inc. is seeking a creative, organized, energetic, and results-driven Social Media & Digital Marketing Assistant to join our growing team.

This full-time position will be responsible for managing the day-to-day execution of ABF Healthcare Services' social media presence, developing engaging digital content, coordinating email marketing campaigns, monitoring online engagement, following up on social media inquiries, and helping expand the organization's digital reach.

The ideal candidate understands that effective social media marketing involves much more than simply posting content. This individual will be expected to actively manage ABF's digital presence, engage with our online community, monitor performance, identify opportunities for growth, develop campaigns, and ensure that our brand maintains a professional, consistent, engaging, and premium presence across digital platforms.

This position requires someone who can successfully balance creativity, communication, marketing strategy, organization, analytics, and follow-through.

KEY RESPONSIBILITIES

1. Social Media Management

The Social Media & Digital Marketing Assistant will manage ABF Healthcare Services' day-to-day presence across applicable social media platforms, including:

• Facebook
• Instagram
• TikTok
• YouTube
• LinkedIn
• Additional emerging or company-approved platforms

Responsibilities include:

• Develop, maintain, and execute a structured social media posting calendar.
• Schedule and publish content consistently throughout the week.
• Create professional captions, headlines, calls-to-action, hashtags, and supporting copy.
• Ensure posts are accurate, polished, visually consistent, and aligned with the ABF Healthcare Services brand.
• Coordinate photos, graphics, videos, reels, educational content, testimonials when appropriately authorized, promotional materials, and informational posts.
• Repurpose long-form content into short-form social media content.
• Maintain consistency in company branding, messaging, tone, logos, colors, and visual presentation.
• Ensure outdated promotions and information are removed or updated when necessary.
• Maintain awareness of current social media trends and recommend appropriate ways ABF can participate while maintaining a professional healthcare image.

1. Audience Engagement & Social Media Follow-Up

This position requires active engagement—not simply posting content and leaving the platform unattended.

The Assistant will:

• Monitor comments, direct messages, mentions, tags, reviews, and general audience activity.
• Respond to appropriate social media comments and messages within established company guidelines.
• Identify prospective patient inquiries and route them to the appropriate ABF department.
• Follow up on legitimate inquiries when appropriate.
• Escalate complaints, clinical questions, patient concerns, or sensitive matters to the appropriate supervisor rather than attempting to provide medical advice online.
• Monitor conversations surrounding the ABF brand.
• Engage appropriately with followers to help build a stronger online community.
• Identify frequently asked questions that could be converted into future marketing or educational content.
• Maintain organized records of important inquiries, leads, follow-ups, and referrals generated through digital platforms.
• Ensure messages requiring additional action are followed through to completion.

1. Content Planning & Development

The Assistant will help create a continuous pipeline of engaging content for ABF Healthcare Services.

Content may include:

• Healthcare education
• Preventive healthcare information
• Primary care information
• Mental health and counseling education
• Wellness information
• Weight-management education
• IV therapy and wellness services
• Specialty service promotions
• Staff introductions
• Provider features
• Patient education
• Behind-the-scenes content
• Community involvement
• Health awareness months
• Seasonal healthcare messaging
• Employee recognition
• Company announcements
• Short-form educational videos
• Promotional campaigns
• Events and special programs

The coordinator should be capable of turning a basic idea provided by leadership or a provider into a polished digital marketing concept.

1. Email Marketing Campaigns

The Social Media & Digital Marketing Assistant will assist with developing and managing ABF's email marketing strategy.

Responsibilities include:

• Develop professional email marketing campaigns.
• Create engaging email subject lines, headlines, body copy, graphics, and calls-to-action.
• Build campaigns around company services, announcements, educational information, promotions, events, and seasonal initiatives.
• Develop newsletters and recurring marketing communications.
• Maintain organized campaign calendars.
• Segment audiences when appropriate.
• Coordinate campaign information with leadership before distribution.
• Review emails carefully for accuracy, grammar, spelling, branding, links, and formatting.
• Monitor email campaign performance.
• Evaluate open rates, click-through rates, engagement, unsubscribes, and conversions when data is available.
• Recommend improvements based on campaign performance.

1. Digital Marketing Campaign Development

The Assistant will assist leadership in developing comprehensive marketing campaigns that extend beyond individual social media posts.

Campaign responsibilities may include:

• Establishing campaign goals.
• Identifying the intended audience.
• Developing campaign themes.
• Creating promotional messaging.
• Coordinating graphics and video content.
• Developing email campaigns.
• Creating social media campaign schedules.
• Establishing calls-to-action.
• Supporting landing-page or website promotional content.
• Tracking campaign performance.
• Preparing campaign recap reports.
• Recommending future improvements.

The candidate should be capable of thinking strategically about how multiple marketing channels work together.

1. Marketing Calendar Management

The Assistant will maintain an organized marketing and content calendar that includes:

• Scheduled social media posts
• Video releases
• Email campaigns
• Awareness days
• Health observances
• Company events
• Promotional campaigns
• Staff features
• Community initiatives
• Service promotions
• Holiday communications
• Important organizational announcements

Upcoming content should be planned in advance whenever possible rather than created exclusively at the last minute.

1. Video & Short-Form Content Coordination

Video content is an important component of ABF Healthcare Services' marketing strategy.

The Assistant will assist with:

• Developing ideas for Instagram Reels, TikTok videos, YouTube Shorts, and other short-form content.
• Preparing video topics and content outlines.
• Creating captions and descriptions.
• Identifying strong openings or "hooks" for videos.
• Coordinating content featuring providers and team members.
• Reviewing completed videos prior to posting.
• Ensuring videos are properly titled, captioned, branded, and formatted for the intended platform.
• Repurposing longer videos into multiple short-form content pieces.
• Maintaining a library of completed and upcoming video content.

Basic video editing abilities are highly preferred.

1. Graphic & Creative Content Development

Depending upon experience, the Assistant may create or coordinate:

• Social media graphics
• Promotional flyers
• Digital advertisements
• Email graphics
• Event announcements
• Quote graphics
• Provider spotlights
• Service advertisements
• Educational infographics
• Social media stories
• YouTube thumbnails
• Digital signage
• Website promotional graphics

Experience with tools such as Canva, Adobe Creative Cloud, CapCut, or similar creative platforms is strongly preferred.

1. Social Media Growth & Brand Development

The Assistant will actively work toward increasing ABF's digital visibility.

Responsibilities include:

• Monitor follower growth.
• Identify opportunities to increase organic engagement.
• Develop campaigns intended to increase followers and subscribers.
• Encourage appropriate audience interaction.
• Identify content topics generating strong engagement.
• Research relevant hashtags and keywords.
• Stay informed about changing social media algorithms and platform features.
• Recommend new content formats.
• Evaluate competitor and industry marketing strategies.
• Help distinguish ABF Healthcare Services from other healthcare organizations through premium, educational, professional, and engaging content.

The goal is not simply to accumulate followers but to develop a credible, engaged digital community that strengthens the ABF Healthcare Services brand.

1. Analytics, Reporting & Performance Measurement

The Assistant will regularly review digital marketing performance and prepare reports for leadership.

Performance indicators may include:

• Total followers
• New followers
• Reach
• Impressions
• Engagement rate
• Likes
• Comments
• Shares
• Saves
• Video views
• Average watch time
• Website clicks
• Profile visits
• Direct-message inquiries
• Social media-generated leads
• Email open rates
• Email click-through rates
• Campaign performance
• Top-performing posts
• Underperforming content
• Audience demographics
• Subscriber growth

Reports should explain not only what happened, but also provide recommendations regarding what ABF should do next.

1. Website & Digital Content Support

The Assistant may assist with keeping marketing-related website information current.

Responsibilities may include:

• Identifying outdated website information.
• Coordinating updates to service descriptions.
• Supporting blog development.
• Preparing promotional website copy.
• Reviewing online information for accuracy.
• Ensuring campaigns are properly represented across both social media and the company website.
• Coordinating with IT, web development, or leadership regarding necessary updates.

1. Healthcare Marketing Compliance

Because ABF Healthcare Services operates in the healthcare industry, professionalism and confidentiality are essential.

The employee must:

• Maintain patient confidentiality.
• Follow HIPAA requirements.
• Never disclose protected health information through marketing channels.
• Ensure appropriate authorization exists before using patient photographs, videos, testimonials, or identifying information.
• Avoid making unauthorized medical claims.
• Never provide individualized clinical advice through social media.
• Escalate clinical questions to appropriate healthcare personnel.
• Follow organizational policies regarding marketing, privacy, communications, and photography.
• Exercise sound judgment when responding publicly on behalf of the organization.

REQUIRED QUALIFICATIONS

Candidates should possess:

• High school diploma or equivalent required.
• Associate or bachelor's degree in Marketing, Communications, Digital Media, Business, Public Relations, Graphic Design, or a related discipline preferred.
• Previous professional experience managing business social media accounts strongly preferred.
• Strong written communication skills.
• Excellent grammar and proofreading skills.
• Strong organizational and time-management abilities.
• Ability to manage multiple projects simultaneously.
• Strong attention to detail.
• Ability to meet deadlines consistently.
• Professional interpersonal communication skills.
• Ability to work independently while collaborating with a multidisciplinary team.
• Ability to accept feedback and make revisions promptly.
• Strong understanding of major social media platforms.

PREFERRED EXPERIENCE

Preference may be given to candidates with experience in:

• Healthcare marketing
• Medical practices
• Wellness or healthcare organizations
• Social media management
• Email marketing
• Digital advertising
• Content creation
• Photography
• Videography
• Video editing
• Graphic design
• Canva
• CapCut
• Adobe Creative Cloud
• Meta Business Suite
• TikTok
• YouTube Studio
• LinkedIn
• Email marketing platforms
• Marketing analytics
• Google Analytics
• Social media scheduling platforms

IDEAL CANDIDATE

The ideal candidate is someone who:

• Is highly creative but equally organized.
• Understands professional branding.
• Enjoys social media and digital communication.
• Is comfortable working around healthcare professionals.
• Can take an idea and develop it into a complete marketing campaign.
• Pays attention to details.
• Does not require constant reminders to complete assignments.
• Takes ownership of assigned projects.
• Understands deadlines and accountability.
• Can manage multiple digital platforms simultaneously.
• Is willing to learn new software and technology.
• Monitors projects through completion rather than simply completing the initial task.
• Understands that social media requires consistent engagement and follow-up.
• Can maintain professionalism while creating engaging and modern content.
• Is comfortable analyzing numbers and using performance data to improve future marketing efforts.
• Brings new ideas and recommendations to leadership rather than relying exclusively on instructions.

EXPECTATIONS FOR SUCCESS

Success in this position will be measured by the individual's ability to:

1. Maintain a consistent social media posting schedule.
2. Improve audience engagement.
3. Increase ABF's digital reach and brand awareness.
4. Maintain timely responses and follow-up to social media inquiries.
5. Develop professional and effective email campaigns.
6. Maintain an organized marketing calendar.
7. Produce high-quality content consistently.
8. Meet established deadlines.
9. Accurately represent ABF's services and brand.
10. Provide leadership with useful performance reports.
11. Develop innovative marketing ideas.
12. Demonstrate measurable improvement in digital marketing performance over time.

PROFESSIONAL STANDARDS

All ABF Healthcare Services employees are expected to demonstrate:

• Professionalism
• Reliability
• Punctuality
• Respectful communication
• Confidentiality
• Accountability
• Teamwork
• Initiative
• Strong follow-through
• Attention to detail
• Appropriate workplace conduct

The Social Media & Digital Marketing Assistant will frequently communicate publicly on behalf of ABF Healthcare Services and is therefore expected to maintain a high level of professional judgment at all times.

WORK SCHEDULE

Position: Full-Time

The employee should be available during established company working hours. Some flexibility may occasionally be necessary for:

• Special events
• Community activities
• Video production
• Promotional campaigns
• Company functions
• Time-sensitive social media content
• Special marketing initiatives

Specific scheduling requirements will be discussed during the interview and onboarding process.

WHY JOIN ABF HEALTHCARE SERVICES?

ABF Healthcare Services, Inc. is a growing healthcare organization committed to providing comprehensive services while continuing to expand the ways we educate and engage the communities we serve.

This position provides an opportunity for a talented marketing professional to have a meaningful role in shaping the digital presence of an established healthcare organization.

Rather than simply maintaining social media accounts, the person selected for this position will have an opportunity to help build campaigns, develop creative concepts, grow audiences, strengthen brand recognition, and contribute directly to ABF Healthcare Services' continued growth.

EQUAL EMPLOYMENT OPPORTUNITY

ABF Healthcare Services, Inc. is an Equal Opportunity Employer. Employment decisions are made based on qualifications, organizational needs, performance, and other lawful employment considerations without discrimination as prohibited by applicable federal, state, or local law.