Social Media & Digital Marketing Officer
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Summary
Kernels Energy Ltd is looking for an innovative, driven, and tech-savvy Social Media & Digital Marketing Officer to enhance our digital footprint, strengthen brand recognition, and facilitate our online communications. In this entry-level position, designed for professionals with 0–2 years of experience, the ideal candidate will play a vital role in overseeing our social channels, producing compelling digital assets, and executing marketing strategies that highlight our oil and gas projects, services, and corporate milestones. This role offers a valuable platform for emerging talent to cultivate expertise in content strategy, digital engagement, and brand management within the energy sector.
Responsibilities
- Oversee the daily management and optimization of all company social media channels.
- Generate, schedule, and distribute engaging posts, including text, visuals, and short-form video content.
- Formulate and execute monthly content calendars to ensure consistent and strategic digital communication.
- Coordinate and support the rollout of broader digital marketing initiatives and promotional campaigns.
- Represent the organization professionally by monitoring and responding to audience inquiries and feedback.
- Contribute fresh content and updates to the corporate website and other online properties.
- Perform preliminary research on market trends, target audiences, and competitor activities to uncover growth opportunities.
- Track and analyze key performance metrics using analytics software to measure campaign success.
- Compile straightforward reports detailing engagement levels, reach, and overall campaign effectiveness.
- Partner with graphic designers and internal teams to produce high-quality visual assets and marketing collateral.
- Ensure brand consistency and unified messaging across all digital touchpoints.
- Stay current with evolving social media trends and propose innovative strategies to boost online visibility.
- Execute additional communication and marketing tasks as required by the team.
Requirements
Requirements:
- Foundational understanding of major social media networks and core digital marketing principles.
- Competence in writing compelling copy and creating basic digital content.
- Proficiency with design and management tools such as Canva or Meta Business Suite is preferred.
- Strong verbal and written communication abilities paired with excellent interpersonal skills.
- A creative mindset with a keen eye for detail and accuracy.
- Demonstrated eagerness to learn and adapt to emerging digital technologies.
- Proven ability to collaborate effectively within a team and deliver results within set deadlines.