Social Media & Digital Website Coordinator- Columbia MO

The Social Media & Digital Website Coordinator is responsible for managing and enhancing the digital presence of Sydenstricker + Nobbe Partners across social media platforms, company websites, and other digital marketing channels. This position supports company-wide marketing initiatives by creating engaging content, maintaining accurate and up-to-date website information, promoting equipment and services, and strengthening the company’s brand awareness and customer engagement.

The ideal candidate is creative, organized, detail-oriented, and comfortable using digital marketing tools to communicate with customers, promote products, support dealership locations, and highlight company culture and community involvement.

Essential Duties and Responsibilities

1. Social Media Management

• Develop, maintain, and execute a social media content calendar across platforms such as Facebook, Instagram, LinkedIn, TikTok and YouTube.
• Create, schedule, publish, and monitor engaging content that promotes equipment, parts, service, sales promotions, company events, and dealership initiatives.
• Develop written content, graphics, short-form videos, photos, and other digital materials that align with company branding.
• Highlight new and used equipment inventory, product features, seasonal promotions, customer success stories, and employee achievements.
• Coordinate social media content with sales, parts, service, turf, agriculture, and other departments.
• Monitor comments, messages, reviews, and customer interactions, responding appropriately or directing inquiries to the appropriate department.
• Maintain consistent branding, messaging, and tone across all social media channels.
• Identify opportunities to increase audience engagement, brand awareness, and customer reach.

2. Website Management and Maintenance

• Maintain and update company website content to ensure accuracy, consistency, and professional presentation.
• Update equipment listings, product information, promotions, events, dealership information, and other relevant content.
• Coordinate with internal departments to obtain accurate product details, photos, pricing, specifications, and promotional information.
• Will be working closely with our website vendors and marketing partners.
• Review website pages regularly for outdated content, broken links, incorrect information, and opportunities for improvement.
• Support website enhancements that improve navigation, customer experience, mobile usability, and lead generation.
• Assist with search engine optimization (SEO) initiatives to improve online visibility and website traffic.
• Monitor website inquiries and leads and ensure they are directed at the appropriate dealership or department.

3. Digital Marketing and Content Creation

• Assist in planning and executing digital marketing campaigns that support sales, service, parts, and company-wide business objectives.
• Create promotional materials for seasonal campaigns, equipment launches, open houses, customer events, and community activities.
• Capture and edit photos and videos of equipment, employees, dealership locations, demonstrations, and company events.
• Develop email marketing content and digital advertisements assigned.
• Support paid social media campaigns and online advertising initiatives.
• Ensure all marketing materials follow company branding standards and applicable advertising requirements.
• Collaborate with leadership and department managers to identify marketing opportunities and communicate key business priorities.

4. Analytics and Performance Reporting

• Monitor social media engagement, audience growth, website traffic, and digital campaign performance.
• Use available analytics tools to evaluate the effectiveness of digital marketing activities.
• Prepare periodic reports summarizing key performance indicators, campaign results, and opportunities for improvement.
• Recommend changes to content, posting schedules, and digital campaigns based on performance data.
• Track customer inquiries, website leads, and other measurable outcomes where reporting tools are available.
• Stay informed about digital marketing trends, platform updates, and emerging content strategies.

5. Internal Communication and Collaboration

• Work closely with sales, parts, service, turf, agriculture, and leadership teams to gather content and promote departmental initiatives.
• Coordinate with dealership locations to ensure timely and consistent sharing of relevant information.
• Help communicate company news, employee milestones, recruiting initiatives, and community involvement.
• Maintain an organized process for collecting, approving, and publishing content.
• Ensure marketing projects are completed accurately and within established deadlines.
• Protect confidential company information and obtain appropriate approvals before publishing content.