Social Media Editor / Community Manager
This position has responsibility for activation, management and evaluation of the following areas for COMPANY CRM:
1. Search Engine Optimization (SEO) copywriting /content development
2. Well-established Social media (Facebook, YouTube, Twitter, Pinterest, Google+)
3. Emerging social media (eg. Tumblr, Instagram, Vine)
4. Blogger Community management and content implementation
The ideal candidate brings superior creative writing experience and marketing skills coupled with a deep knowledge of digital and social media channels. A strong drive for results, proven project management skills and the ability to create content and activate across multiple social media platforms.
Responsibilities:
Support the US CRM General Market social media initiatives which include:
• Manage multiple social channels including community engagement and moderation (Facebook, YouTube, Google+, Pinterest, Blogger activation)
• Develop SEO focused copy, meta data, and other SEO relevant copy components for web and social channels
• Develop content for new presence for compny on Tumblr and other emerging platforms (Vine, Instagram)
• Implement the content calendar/tactical plans including activation, evaluation and continuous improvement of social initiatives
• Identify social media trends and landscape recommendations
• Lead development of the online community engagement plans and ensure integration and activation across CRM channels.
Experience requirements
• BA or BS college degree in marketing, communications, journalism or related field
• 2-5 years social media marketing/community management
• 2-3 years copywriting experience, CPG & experience writing copy related to recipes is a plus
• Experience with Mobile is also valued
Required Skills
• Extremely proficient in Social Media platforms
• Passion for food/recipes/cooking and products
• Providing a leadership point-of-view, building strong relationships and fostering teamwork among multiple agencies, internal cross functional teams and any partners to achieve maximum performance
• Action-oriented with a strong drive for results
• Strong project management skills; ability to work on multiple projects simultaneously
• Strong oral and written communication skills
• Composure and Listening
****Would like writing samples with resumes****
All your information will be kept confidential according to EEO guidelines.