Social Media & Email Marketing Manager
Our client is a Sydney-based e-commerce business operating in the wholesale and retail garden decor sector with seven years of successful trading across Australia. They operate with a small, agile team that highly values initiative, accuracy, and leveraging modern AI tools to work smarter.
They are now seeking to hire a Social Media & Email Marketing Manager to lead organic social channels, execute automated email campaigns, and drive audience engagement. This role plays a vital part in building brand loyalty, nurturing customer journeys, and continually optimising marketing performance through data-led decisions.
Job Responsibilities
Social Media & Community Management
- Plan and maintain organic content calendars for Facebook and Instagram
- Write, create, and schedule engaging organic social media posts
- Manage all day-to-day operations within Meta Business Suite
- Prepare eye-catching graphics and creative assets using Canva and AI tools
- Monitor and respond promptly to routine social media comments and messages
Email Marketing & Automation
- Build and dispatch Klaviyo email campaigns, newsletters, promotions, and product launches
- Create and maintain automated email flows including welcome, abandoned cart, post-purchase, and win-back sequences
- Segment customer lists effectively based on engagement behaviour and purchase history
- Personalise email content for varied customer cohorts to boost conversion
- Conduct systematic A/B testing across subject lines, body content, offers, and send times
Strategy, Analytics & AI Integration
- Monitor performance and compile reports on engagement, open rates, click-through rates, conversions, and revenue
- Recommend actionable campaign improvements using performance data insights
- Support paid Meta campaigns through target audience research, creative preparation, and performance reporting
- Conduct regular competitor analysis, trend research, and content ideation
- Utilize AI tools such as ChatGPT and Claude daily to enhance productivity and content output
Requirements
- Minimum 5 years of experience in social media management or email marketing within retail or e-commerce
- Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts
- Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting
- Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude
- High level of written English communication proficiency
- Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies
- Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection
Nice-to-Have Skills
- Prior experience in the garden decor, home, or wholesale e-commerce spaces
- Hands-on exposure to assisting with paid Meta advertising setup and creative preparation
- Practical experience writing custom AI prompts to streamline copy and design workflows
Benefits
- Permanent work-from-home set-up
- Dayshift (Australian Eastern Standard Time business hours)
- Full-time job
- HMO (STAFF only)
- Annual leave
- 13-month pay
- With Government mandated benefits
As published by workable
First name, Last name, Email, Headline, Phone, Address, Summary, Resume, Cover letter
- We’re seeking someone who can dedicate themselves fully to the role. Please apply only if you are not currently employed in another full-time position or can transition out of it before starting. Can you confirm that you’ll be available to start this role without any conflicting commitments, including part-time, full-time, or freelance work? yes / no
- If you are shortlisted, we would like to contact you on Google Chat or MS Teams. Please provide your email ID ("MS Teams - sample@email.com")
- Please provide a link to your LinkedIn profile account.
- Please note that as a requirement, we will implement a Time Tracker system. Its purpose is to ensure transparency for our clients, indicating our active involvement in our tasks, and to maintain an accurate record of daily working hours. Could you please confirm your willingness to use this system? yes / no
- If you are hired by us, you will be engaged under a Philippines Employment Model contract, which means your government-mandated benefits will be fully covered and seamlessly managed on your behalf. Would you be comfortable with this arrangement? yes / no
- Please upload a 1-2 minute VIDEO recording summarising your work experiences. You can use any platform you prefer. Once recorded, upload your video to your preferred drive and share the link here. Ensure the link is accessible to anyone with the link. Record in your working area, ensure a quiet environment and maintain a professional appearance. Note that this is MANDATORY, and we cannot proceed with your application without it.
- Do you have at least 5 years of experience in social media management or email marketing? yes / no
- Do you have experience working within the e-commerce or retail industry? yes / no
- Do you have advanced hands-on experience using Klaviyo? yes / no
- Do you have experience planning and scheduling organic content across Facebook and Instagram? yes / no
- Do you have experience analysing campaign performance metrics to improve marketing strategy? yes / no
- Do you have experience segmenting customer lists to personalise email campaigns? yes / no
- Are you proficient in using Meta Business Suite for content scheduling? yes / no
- Do you have the ability to leverage AI tools such as ChatGPT for generating content? yes / no
- Do you have experience creating marketing assets using Canva? yes / no
- In 100 words, please tell us about those experiences you had that is related to this role. written answer
- Do you currently have any full-time, part-time, or side commitments? If yes, how much notice do you need to render, and how soon would you be able to start and fully commit to this role?
- Will you require maternity/paternity leave within the next 12 months? If not, then do you have any prior planned leaves? Please specify.
- Please attach a screenshot of your PC/Laptop specs. upload
- How many monitor/s do you have available? choose one
- What is your current internet service provider, and what alternative or back-up internet connection do you have in place?
- Please upload a screenshot of your internet speed test result using this link: https://fiber.google.com/speedtest/. STEPS: (1) Use Google Chrome browser (2) go to https://fiber.google.com/speedtest/ (3) Change the server to any Melbourne/Sydney provider (4) run the speed test (5) take a screenshot. upload
- I hereby authorise VirtualStaff365 to contact my previous employers, supervisors, and references for the purpose of verifying my employment history and qualifications. I consent to the collection and processing of my personal data in accordance with the Philippines’ Data Privacy Act of 2012 (Republic Act No. 10173). yes / no
- Please provide two direct report reference contacts (Name and Mobile No./Email add) written answer
- Please note that an active NBI clearance is required before we can process your application. Candidates without an active NBI clearance will not be considered until they obtain one. Do you understand and agree to this requirement? choose one
- Do you currently have an active NBI clearance? choose one
- Please upload a digital copy of your valid NBI Clearance. We also accept a screenshot of your NBI appointment or a valid Police Clearance as an alternative. upload
- If Only Applicable: If you selected "HIT", please briefly state the reason for the HIT (if known), and how many working days you were advised it would take to process. Write N/A if not applicable. written answer