Social Media & Events Coordinator

Westfalia Technologies is a leader in providing automated solutions for plants, warehouses, and distribution centers. We are seeking a motivated and creative Social Media & Events Coordinator to join our Marketing team. This role manages Westfalia’s daily social media presence while supporting tradeshow, event, and promotional programs. The ideal candidate is organized, self-directed, and able to create brand-compliant content while managing multiple projects and deadlines.

Job Functions:

• Manages the daily operation of Westfalia’s social media accounts across LinkedIn, YouTube, Facebook, and Instagram (publishing, monitoring, audience engagement, and routing comments or messages that require Sales or leadership input).
• Builds and maintains the social content calendar, sequencing posts against campaign, product, and event timelines; meets publishing deadlines consistently and proactively flags scheduling conflicts.
• Adapts photography, video, and design assets into platform-correct sizes, aspect ratios, and specifications; produces social graphics and design layouts from established Westfalia brand templates; owns paid social placements, including audience setup, asset tracking, budget pacing, and performance reporting; applies brand standards to every published asset.
• Writes, edits, and proofreads post copy, captions, and hashtag sets in alignment with Westfalia brand voice and messaging standards.
• Tracks engagement, reach, and audience growth across channels; delivers monthly performance reports with observations and recommendations — not raw data alone.
• Coordinates logistics for tradeshows, conferences, and customer-facing events - including registration, booth services, freight, vendor management, travel and lodging for the event team, VIP hospitality, booth staffing, and on-site setup and teardown.
• Maintains the annual event calendar and a per-show task timeline with documented cutoff dates and deliverable owners.
• Executes pre-show, at-show, and post-show social promotion; tracks event spend against budget, reconciles invoices, and documents outcomes for post-show review; escalates budget variances promptly.
• Maintains the marketing asset library with consistent organization, tagging, and accessibility standards so approved creative is easy to find and reuse.
• Other duties as assigned.