Social Media Executive and Content Creator

Do you have a talent for creative content that captures attention and leaves an impression? Are you passionate about crafting thoughtful, visually compelling content with real impact? We are seeking a highly creative, culturally aware Social Media Executive & Content Creator to lead the visual and digital storytelling across our portfolio of restaurants!

🌟 Role Overview

This role blends creative direction, content production, and performance-led social strategy — with a focus on driving brand awareness, engagement, and covers.

🌟 Key Responsibilities

Content Creation & Production

• Plan, shoot, and edit all photography for social and digital use across multiple brands

• Conceptualise, storyboard, and execute short-form video content (Reels, TikTok, Stories)

• Own end-to-end production — from ideation through to final edit and delivery

• Ensure all content aligns with each brand’s visual identity and tone of voice

• Build and maintain a structured content library for ongoing use

Social Media Management

• Manage day-to-day social media accounts (Instagram, TikTok, Facebook, RedNote) across all venues

• Plan and execute a consistent posting schedule (minimum 3x weekly; aiming for daily where relevant)

• Write engaging, on-brand captions with clear CTAs

• Develop and maintain branded IG Story templates and highlight structures

• Monitor DMs, comments, and community interactions in a timely, brand-appropriate manner

Creative Strategy & Trend Integration

• Stay ahead of social trends, platform updates, and viral formats — identifying opportunities for brand participation

• Translate trends into content that feels native, relevant, and premium

• Propose and execute creative campaigns tied to seasonal moments, launches, and key revenue periods

Performance & Optimisation

• Track and analyse content performance (reach, engagement, saves, conversions)

• Optimise content strategy based on insights and platform analytics

• Conduct competitor and market benchmarking within the Singapore hospitality scene

• Regularly report on social performance with actionable recommendations

Brand & Campaign Support

• Collaborate with marketing on launches, events, seasonal campaigns, and Public Relations moments

• Create content to support key revenue drivers (set menus, happy hours, weddings, private dining)

• Work closely with chefs, operations, and front-of-house teams to capture in-venue moments

Community & Growth

• Identify and execute organic growth strategies across platforms

• Seed brands organically into relevant online communities (e.g. Reddit, forums, local groups) where appropriate

• Engage with user-generated content, influencers, and brand advocates

🌟 Ideal Profile

• Minimum Diploma in Marketing, Communications, or related field

• Minimum 3 years’ experience in social medial management and content creation

• Experience within hospitality, lifestyle, or luxury brands preferred

• Strong eye for visual storytelling and brand aesthetics

• Highly proficient in mobile-first content creation and editing (CapCut, Adobe Suite, etc.)

• Deep understanding of Instagram, TikTok, and social-first content trends

• Self-starter with the ability to manage multiple brands and timelines

🌟 Success in This Role Looks Like

• Consistent, high-quality content output across all brands

• Growth in engagement, reach, and follower base

• Content that feels culturally relevant, premium, and shareable

• Tangible contribution to bookings, footfall, and brand awareness

If you're ready to create meaningful hospitality content that inspires, connects, and leave a lasting impression, we’d love to hear from you!

Interested candidates are invited to submit a comprehensive resume with a link to their portfolio!

For more information on our group of restaurants, please visit https://reddoor.com.sg