Social Media Executive

Job Summary

We are seeking a creative and results-oriented Social Media Marketing Executive to manage social media presence, develop engaging content, and support digital marketing initiatives that enhance brand awareness and drive business growth.

Responsibilities

• Plan, create, and publish engaging content across Facebook, Instagram, TikTok, and LinkedIn to maintain an active and consistent social media presence
• Develop and implement social media marketing strategies to increase brand awareness, audience engagement, and lead generation
• Produce social media posts, short-form videos, captions, graphics, and other digital marketing materials to support campaign objectives
• Manage social media accounts to maintain a consistent brand image aligned with business goals
• Monitor social media trends, audience behavior, and competitor activities to identify new marketing opportunities
• Support the planning and execution of digital marketing campaigns, promotions, and advertising initiatives
• Track and analyze social media performance using analytics tools and prepare regular reports with actionable insights
• Respond promptly to social media enquiries and coordinate with relevant departments to ensure timely follow-up
• Collaborate with internal teams to align marketing content with overall business objectives
• Assist with website content updates, email marketing, and other digital marketing activities as needed

Preferred competencies and qualifications

• Previous experience in social media management, digital marketing, or content creation
• Familiarity with Facebook, Instagram, TikTok, LinkedIn, and social media management tools
• Basic graphic design and video editing skills using Canva, CapCut, or Adobe Creative Suite
• Good written and verbal communication skills
• Creative mindset with understanding of social media trends and audience engagement
• Ability to plan content, manage deadlines, and handle multiple marketing tasks
• Familiarity with social media analytics and digital advertising platforms
• Ability to work independently and collaboratively within a team