Job Description – Social Media Executive

Role Overview

We are looking for a creative and result-driven Social Media Executive to manage and grow our digital presence across multiple platforms. The ideal candidate should have hands-on experience in paid advertising, content marketing, customer engagement, and brand promotion.

Key Responsibilities

• Manage and execute social media strategies across Instagram and company website
  

• Plan, run, and optimize Meta Ads and Google Ads campaigns
  

• Execute email marketing campaigns for lead nurturing and engagement
  

• Develop strategies for customer retention and repeat engagement
  

• Create, schedule, and monitor social media content and campaigns
  

• Coordinate with influencers and manage influencer collaborations for brand awareness
  

• Track campaign performance and prepare performance reports
  

• Stay updated with social media trends and competitor activities
  

Required Skills

• Hands-on experience in Social Media Marketing
  

• Strong knowledge of Meta Ads and Google Ads
  

• Experience in Email Marketing and customer engagement
  

• Understanding of Customer Retention Strategies
  

• Experience in Influencer Marketing / Collaboration
  

• Good content planning and campaign execution skills
  

• Strong communication, creativity, and analytical skills
  

• Basic knowledge of reporting tools and Microsoft Excel