Social Media Executive | Beauty Brand/D2C

Job Title: Social Media Executive
Job Location: Hyderabad
Hybrid, Permanent Role

Job Overview:

The Social Media Executive will drive social media execution, creator partnerships, community engagement, content operations, and analytics across beauty brands.

Key Responsibilities:

• Profile ownership: Manage Instagram, YouTube (Shorts & long-form), Facebook, Pinterest, Threads/X, and emerging channels.

• Content production: Brief, review, and publish Reels, Shorts, carousels, stories, and live content with the in-house creative team.

• Influencer & creator partnerships: Source, brief, contract, manage creators, track deliverables, and coordinate whitelisting.

• UGC engine: Collect, rights-clear, organize, and repurpose customer-generated content.

• Social listening & sentiment: Monitor brand mentions, hashtags, competitors, and category conversations; share insights weekly.

• Analytics & reporting: Own weekly and monthly reporting on reach, impressions, engagement, follower growth, saves, shares, and share of voice.

• Cross-functional asset supply: Share organic winners and creator content with performance, CRM, PR, and offline marketing teams.

• Trend & platform radar: Pilot new formats and platform features; scale successful initiatives.

• Social SEO & discovery: Optimize captions, keywords, hashtags, alt-text, Pinterest pins, and YouTube metadata.

• Tooling & budget hygiene: Manage scheduling tools, social listening platforms, influencer trackers, gifting budgets, and monthly reconciliations.

• 2–4 years managing social media for a consumer brand or agency; beauty, skincare, haircare, or personal-care experience preferred.

• Demonstrable portfolio of social profiles, campaigns, creator partnerships, and measurable outcomes.

• Hands-on experience with Instagram and YouTube Shorts; Pinterest, Threads, and broadcast channel experience is a plus.

• End-to-end influencer management experience including sourcing, briefing, contracts, approvals, and reporting.

• Comfortable with analytics platforms, social listening tools, and scheduling tools.

• Familiarity with Canva, CapCut, or similar creative collaboration tools.

• Excellent written English; conversational Hindi is an advantage.

• Strong organization, project management, and communication skills.

• Ability to manage multiple brand calendars simultaneously.

• Degree in Marketing, Communications, Journalism, or a related field; strong portfolio preferred over pedigree