Social Media Executive

ABOUT MODERN WEALTH ACADEMY

Modern Wealth Academy is a Singapore-based financial education company dedicated to helping individuals develop the knowledge, skills and confidence to pursue greater financial and time freedom.

We provide practical education in cryptocurrency trading, stock market investing, wealth-building strategies and AI-powered digital entrepreneurship. Through expert-led programmes and a supportive learning community, we have helped thousands of students across Singapore and Asia take greater control of their financial futures.

Our approach brings together three essential pillars: wealth, mindset and technology. As Modern Wealth Academy continues to grow, we are looking for creative and driven individuals who want to help us educate, inspire and build one of Asia's leading financial education communities.

ABOUT THE ROLE

We are looking for a creative and enthusiastic Social Media Executive to manage and grow Modern Wealth Academy's presence across our social media platforms.

You will turn educational content, events, student stories, company activities and ideas into engaging content for Instagram, TikTok, YouTube, Facebook and LinkedIn.

This is a hands-on, entry-level, full-time in-house role for someone who enjoys social media and wants to build a career in content creation and digital marketing. Fresh graduates and candidates with equivalent qualifications or practical experience are welcome. Prior full-time experience is not required; creativity, attitude, portfolio and willingness to learn are important.

You will work closely with our founder, trainers, marketing team and other team members to strengthen our brand, grow our audience, increase engagement and support the company's marketing objectives.

KEY RESPONSIBILITIES

Social Media Management

- Manage Modern Wealth Academy's social media accounts across Instagram, TikTok, YouTube, Facebook, LinkedIn and other relevant platforms.

- Develop and maintain a consistent social media content calendar.

- Schedule and publish content regularly across different platforms.

- Adapt videos, captions, graphics and content formats to suit each platform.

- Monitor comments, messages, mentions and online conversations.

- Respond to general audience interactions professionally and direct enquiries to the appropriate team members.

- Maintain a consistent brand voice and visual identity across all content.

Content Creation

- Generate creative content ideas based on trends, audience interests, company activities and marketing priorities.

- Plan, script, film and edit short-form videos, including TikToks, Instagram Reels and YouTube Shorts.

- Create educational videos, interviews, testimonials, event highlights, promotional content and behind-the-scenes content.

- Create social media graphics, carousels, stories, captions and video thumbnails.

- Turn webinars, classes, podcasts, presentations and longer videos into engaging short-form content.

- Attend workshops, classes, company events and selected activities to capture photos and videos.

- Work with the founder, trainers, students and team members to produce natural and engaging on-camera content.

- Identify opportunities to showcase student experiences, educational insights, company culture and community stories.

Social Media Growth

- Stay updated on social media trends, platform changes, popular formats and emerging content opportunities.

- Recommend and test new content ideas, video hooks, formats and publishing approaches.

- Help grow the company's reach, followers, engagement and online community.

- Monitor content performance using platform analytics.

- Track views, reach, engagement, follower growth, watch time, website visits, enquiries and conversions.

- Prepare simple performance reports and recommend improvements to future content.

- Support programme launches, webinars, events, collaborations and marketing campaigns.

- Assist with organic and paid social media content when required.

Brand and Content Standards

- Ensure all published content is accurate, professional and appropriate for a financial education brand.

- Check financial, investment, income and student-result claims before publication.

- Avoid misleading promises, exaggerated earnings claims or content that may be interpreted as personalised financial advice.

- Obtain approval before publishing sensitive information, student testimonials or personal details.

- Represent Modern Wealth Academy professionally when communicating with our online audience.

QUALIFICATIONS AND EXPERIENCE

Fresh graduates from recognised institutions and candidates with equivalent qualifications or practical experience are welcome to apply.

Prior full-time working experience is not required. School projects, internships, freelance work, personal social media accounts and self-initiated projects will be considered relevant experience.

WHAT WE ARE LOOKING FOR

- A diploma or equivalent qualification. Studies in Marketing, Mass Communication, Media, Business, Design or a related field would be helpful but are not compulsory.

- A genuine interest in social media, content creation, digital marketing and online communities.

- Familiarity with Instagram, TikTok, YouTube, Facebook and LinkedIn.

- Basic video filming and editing skills using CapCut, Adobe Premiere Pro, Final Cut Pro or similar tools.

- Basic graphic design skills using Canva, Adobe Creative Suite or similar tools.

- Good written and spoken English.

- An understanding of current social media trends and the types of content that engage online audiences.

- Creativity and the ability to turn a simple idea into engaging content.

- Strong attention to detail and the ability to meet deadlines.

- A proactive, positive attitude and willingness to learn.

- Ability to work independently while collaborating with a fast-moving team.

- Willingness to appear on camera occasionally would be an advantage but is not essential.

PREFERRED BUT NOT REQUIRED

- Internship, freelance, part-time or project experience in social media, marketing or content creation.

- An interest in finance, investing, cryptocurrency, entrepreneurship, AI or personal development.

- Experience with photography, livestreaming, podcasts, YouTube or social media analytics.

- Experience managing a personal, school club, community or small-business social media account.

- Familiarity with Meta Business Suite, TikTok Analytics, YouTube Studio or Google Analytics.

PERSONAL QUALITIES

The ideal candidate is creative, proactive, organised, dependable and open to feedback. You should enjoy filming, editing, writing and online storytelling; be comfortable taking ownership of assigned work; and collaborate effectively in a fast-moving team.

HOW SUCCESS WILL BE MEASURED

- Consistency and quality of published content.

- Growth in relevant followers and audience reach.

- Improvements in engagement, views, watch time and content retention.

- Increased website visits, enquiries, webinar registrations and qualified leads from social media.

- Speed and reliability of content production.

- Effective content coverage of programmes, campaigns, events and company activities.

- Strength and consistency of Modern Wealth Academy's brand presence.

- Ability to learn from performance data and improve future content.

WHY JOIN MODERN WEALTH ACADEMY?

- Begin and develop your career in social media, content creation and digital marketing.

- Join a growing Singapore-based education company with a community across Asia.

- Take ownership of meaningful content and see the direct impact of your work.

- Work closely with the company's founder, educators and marketing team.

- Build a strong portfolio across finance, education, entrepreneurship, technology and personal development.

- Gain practical experience in content strategy, brand building, events, digital marketing and community growth.

- Receive opportunities to experiment with creative ideas and learn through hands-on experience.

- Grow with the company as our brand and community continue to expand.

APPLICATION REQUIREMENTS

Please submit:

- Your resume.

- A portfolio or examples of content you have created.

- Relevant school projects, internship work, freelance projects or personal content.

- Links to social media accounts you have managed, if applicable.

- A short introduction explaining why you are interested in joining Modern Wealth Academy.

- Your availability or notice period.

- Your current and expected salary, if applicable.

A formal professional portfolio is not required. TikTok videos, Instagram Reels, school assignments, personal projects or content created for clubs, communities and small businesses are welcome.

Shortlisted candidates may be invited to complete a short practical content exercise.