SOCIAL MEDIA EXECUTIVE — ROLE INTENT & SUCCESS DEFINITION

Together Hospitality

Role Intent

The Social Media Executive is responsible for the daily, accurate, and disciplined execution of social media activity for assigned brands and outlets, including post-publishing optimisation and complete community responsiveness.

This role exists to ensure that approved content is:

• Published on time
  

• Presented correctly
  

• Actively supported after posting to maximise visibility and engagement
  

• Fully responded to across comments and messages
  

The Social Media Executive does not create strategy or creative direction.
They execute what is planned by Brand Managers, Copy, and Creative teams and ensure that social platforms remain active, responsive, and well-managed at all times.

Social media is the most visible daily brand touchpoint.
This role ensures that execution quality, optimisation, and responsiveness consistently protect and enhance brand perception.

What This Role Is Responsible For

1. Daily Posting & Execution

• Publish approved posts, reels, and stories on schedule
  

• Ensure captions, tags, locations, hashtags, mentions, and credits are accurate
  

• Follow posting schedules independently
  

• Flag missing assets or approvals early
  

2. Post-Publishing Optimisation (SMO)

• Apply correct hashtags, location tags, and account tags
  

• Share feed posts to stories where relevant
  

• Engage with early comments to improve reach
  

• Monitor performance during the first 24 hours
  

• Take corrective actions when approved:
  

• Pinning comments
  

• Updating captions
  

• Re-sharing posts to stories
  

3. Stories & Real-Time Updates

• Post daily stories aligned with approved plans
  

• Support feed posts through stories
  

• Share live updates during events, weekends, and promotions
  

• Ensure stories feel active, current, and intentional
  

4. Community Management (Non-Negotiable)

• Reply to all comments and messages across social platforms
  

• Monitor comments, DMs, mentions, and tags throughout the day
  

• Respond using approved tone and brand guidelines
  

• Escalate complaints, sensitive feedback, or operational issues immediately
  

• Track recurring guest questions, confusion, or feedback themes
  

5. Platform Hygiene

• Maintain profile hygiene:
  

• Bios
  

• Highlights
  

• Location tags
  

• Links
  

• Remove outdated information promptly
  

• Flag required updates to the Brand Manager
  

6. Coordination & Reporting

• Coordinate daily with Brand Managers on priorities
  

• Work with copy and creative teams on final assets
  

• Share daily or weekly execution updates
  

• Report unusual drops, spikes, or issues early
  

What This Role Is Not

• Not a strategist
  

• Not a creative director
  

• Not a content planner
  

• Not a performance marketer
  

• Not an influencer manager
  

This role focuses on execution quality, optimisation, and responsiveness, not idea generation.

Core Intent in One Line

To ensure social media content is posted correctly, optimised after publishing, and fully responsive to guests every single day.

Success Definition

Success in 3–6 Months Looks Like

Execution Reliability

• Posts and stories go live on time without reminders
  

• Captions, tags, and locations are consistently accurate
  

• Errors are rare and corrected quickly
  

Visibility & Engagement Support

• Posts are actively supported after publishing
  

• Early engagement is encouraged through replies and actions
  

• Feed and story support feels deliberate
  

Community Responsiveness

• All comments and messages receive timely replies
  

• Guests feel acknowledged and heard
  

• Complaints are escalated before they become public issues
  

Platform Consistency

• Pages feel active, maintained, and current
  

• Stories never feel abandoned
  

• Information remains accurate
  

Team Trust

• Brand Managers trust daily execution fully
  

• Creative teams see their work handled responsibly
  

• Leadership does not need to check social platforms
  

Failure Indicators

• Missed or delayed posts
  

• No post-publishing engagement support
  

• Unanswered comments or DMs
  

• Repeated errors in captions or tags
  

• Treating posting as a checklist rather than ownership
  

Requirements

What Makes a Strong Social Media Executive

• High attention to detail
  

• Strong sense of responsibility
  

• Clear written communication
  

• Comfort with daily routines and volume
  

• Understanding of basic SMO principles
  

• Calm under operational pressure