Social Media Executive

# Social Media Executive ## Company Overview *Not specified.* ## Job Summary We are seeking a **result-oriented Social Media Executive** responsible for managing daily social media operations and driving the performance and growth of our social media pages. The role requires ownership, analytical thinking, and a clear understanding of how content translates into engagement, inquiries, and walk-ins. The ideal candidate will play a key role in enhancing brand visibility, engagement, and lead generation through strategic content management and performance analysis. ## Responsibilities - **Social Media Management (Execution):** - Plan, manage, and execute the monthly and weekly social media calendar. - Ensure timely posting of reels, stories, static posts, highlights, and campaigns. - Maintain brand tone, visual consistency, and premium aesthetics across all platforms. - Coordinate with internal teams for shoots, creatives, product information, and store updates. - **Performance Tracking & Growth:** - Track daily and weekly performance metrics such as Reach, Engagement, Saves, Shares, Profile visits, DMs, inquiries, and leads. - Analyze content performance to identify what works and what doesn’t. - Suggest data-backed improvements for content formats, hooks, captions, and posting times. - Take responsibility for month-on-month growth of social pages. - **Reporting & Review:** - Share weekly performance reports with clear numbers, insights, and action points. - Present monthly performance summaries versus targets. - Identify gaps and proactively propose corrective actions. - **Audience Engagement & Lead Handling:** - Monitor comments, DMs, and story replies daily. - Respond in a timely, brand-appropriate manner. - Coordinate with sales/store teams to close social media inquiries. - Track lead sources and outcomes where applicable. - **Content Optimization & Trends:** - Stay updated with social media trends, reels formats, and algorithm changes. - Adapt trends to suit a premium jewelry brand. - Continuously improve content quality to drive engagement and visibility. - **Ownership & Accountability:** - Take end-to-end ownership of assigned tasks. - Ensure zero dependency for follow-ups or reminders. - Maintain professionalism, clarity, and confidence in communication. - Treat social media as a performance-driven marketing channel, not just a posting platform. ## Qualifications - Bachelor’s degree in **Marketing, Mass Communication, Media Studies, Business**, or a related field. - Specialized certification in **Digital Marketing / Social Media Marketing** (preferred). - 2–4 years of hands-on experience managing brand social media pages, preferably in **retail, lifestyle, or luxury** sectors. - Strong understanding of **social media analytics and insights tools**. - Ability to connect **content performance with business objectives**. - Hands-on experience with **Instagram and Facebook**, especially reels-focused. - Strong coordination and execution skills. - Proficiency in **MS Office, Google Workspace**, and marketing & AI tools (Analytics, Campaign platforms). ## Preferred Skills - Familiarity with **design tools**. - Knowledge of tools like **Google Analytics** and **Meta Business Suite**. - Experience in managing **influencer marketing campaigns**. ## Experience - **2–4 years** of relevant experience in managing and growing brand social media pages, with a focus on retail, lifestyle, or luxury brands. ## Environment - The role involves working in a **dynamic, fast-paced environment**. - Location details are not specified; the role could be in-office, remote, or hybrid. - The candidate should be comfortable with multitasking and managing multiple campaigns simultaneously. ## Salary *Not specified.* ## Growth Opportunities *Not specified.* ## Benefits *Not specified.*