Social Media Executive

THE NICI Collection is a luxury lifestyle hotel group inspired by some of the world's most iconic destinations, bringing exceptional hospitality, outstanding food and drink, and unforgettable guest experiences to some of the UK's most desirable locations.

What began with THE NICI Bournemouth, our original flagship hotel inspired by Miami's South Beach, has grown into an exciting collection of destination-led properties. In June 2026, the collection expanded with the opening of THE NICI Newquay, inspired by Italy's Amalfi Coast, and THE NICI New Forest, inspired by the luxury and charm of the Hamptons.

This is just the beginning of our growth journey, and we're looking for talented individuals who want to build their careers with an ambitious and expanding hospitality brand.

The role…

We’re looking for a Social Media Executive, who will be the driving force behind our organic social media content strategy. You will be responsible as a social media executive for all venues across our brand, including our sites in Bournemouth, Lymington, Newquay, Winchester and any future hotels that may form of the group. You’ll be an integral part of the team to create engaging, and trend-driven content that resonates with our audience and builds our brand identity. This is a hands-on role where you’ll be both in front of and behind the camera, bringing your impactful, creative ideas to life.

Key Responsibilities

Content Creation:

· Plan, shoot, edit and schedule high-quality, engaging content for all social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.).

· Stay ahead of social media trends and challenges, adapting them to fit our brand voice and audience.

· Work with the team to brainstorm and develop innovative content ideas that align with our brand identity and target audience.

· Edit image and video content through the use of Adobe creative suite products (Photoshop, Lightroom, PremierPro etc).

Social Media Strategy:

· Work with the Marketing Team to develop our social media strategy and grow our communities

· Developing content calendar for all social media posts

· Drive brand awareness for all properties within the business, including our wedding and events sectors

· Posting and scheduling regular content that you have curated across our social channels

Social Media Management:

· Manage and grow our social media accounts, ensuring consistent posting and engagement.

· Help monitor and respond to comments, DMs, and trends in real-time to foster community engagement.

· Collaborate with the marketing team to align content with campaigns to drive occupancy and revenue across the group.

Analytics & Reporting:

· Track and analyse the performance of content, providing insights and recommendations for improvement.

· Stay up-to-date with platform updates and best practices to ensure our content remains cutting-edge.

What We’re Looking For

We’re looking for Social Media Executives or Content Creators who already create and post content across their own socials and have a portfolio of work to showcase your creativity. Social Media experience is vital in this role, you must understand the algorithm and how to produce cutting-edge viral content. The ideal candidate has a passion for storytelling, and can produce visually appealing content that promotes the business to a high level.

Join THE NICI Collection and be part of an exciting growth story where exceptional hospitality, great people, and memorable experiences are at the heart of everything we do.