Social Media Lead

Location: El Segundo, CA. Hybrid, in office Tuesday, Wednesday, Thursday

WHY THIS ROLE MATTERS

• Social is where Alec's earns attention, shapes how people feel about the brand, and builds the community that shows up at shelf
• We're building the social function in-house, and this role is its foundation: the owner of strategy, the operating system, and day-to-day leadership of our channels
• 2027 brings a dense calendar of launches, collabs, and brand moments. This role decides what the audience hears, in what order, and how often, so the brand says a few things well instead of everything at once
• The Social Media Lead partners with the Creative Director to turn brand strategy into a social presence with a real point of view, and works with the CMO, sales, and cross-functional partners to connect social to the business
• This is a builder's role at a challenger brand: you will set the playbook rather than inherit one

WHAT YOU'LL OWN

• Social strategy across Instagram, TikTok, and emerging platforms: audience definition, reason to follow, the role of each channel, and the annual, quarterly, and monthly plan
• The social calendar and communication hierarchy: sequencing launches, collabs, retail moments, and always-on content so priorities are clear and nothing competes for attention
• Content framework and production planning: what gets made, when, and at what budget, with timelines built around the launch calendar and briefs that keep creators, our community manager, and partners on track
• Partner with and develop our community manager, in collaboration with the Creative Director, building a small, high-output team with clear ownership
• Creator and influencer program oversight: you own the budget and cohesion of the program, decide who we work with and why, set the briefs and standards, and track reach and performance against spend
• Analytics and reporting: channel goals, KPIs, and a monthly readout with clear takeaways that shape what we make next
• Organic-to-paid partnership with the performance marketing team, so the best organic ideas become paid assets and paid learnings feed organic
• Oversee execution of social coverage for events, retail activations, and trade moments, planned ahead rather than reactive
• The social operating system: workflows, review and approval process, tooling, asset organization, and how social plugs into cross-functional planning
• Cross-functional awareness of brand, sales, and innovation so the social calendar reflects retail and launch priorities

WHAT SUCCESS LOOKS LIKE

• Alec's has a recognizable social point of view; people can tell it's us before they see the logo
• Launches land with focus: each priority moment gets a plan, a sequence, and repeated tells, not a single post
• The team runs on a clear cadence; leadership knows what's shipping and why, and reviews happen once, not five times
• Engagement and community growth improve on a measurable basis, and reporting drives decisions instead of sitting in a folder
• Creator partnerships feel native to the brand and produce content we're proud to reshare
• Social is connected to velocity: the calendar reflects distribution priorities and the sales team has social support at key retail moments
• The Community Manager has clear ownership, is growing, and has a partner they trust

WHO YOU ARE

• A strategist first: you think in audiences, sequences, and systems, not just posts
• Operationally minded: you build the calendars, workflows, and reporting that let a small team move fast
• Creative with taste: strong concepting and editorial judgment, and comfortable directing other people's work to a standard
• Fluent in platform culture without chasing every tren.d… you know when a trend fits the brand and when it dilutes it
• A clear communicator who can present a plan to leadership and brief a creator with equal ease
• Comfortable with ambiguity and energized by building a unique blueprint

WHAT YOU'LL BRING

• 5–8 years in social media, including at least one role where you owned strategy for a consumer brand; food, beverage, or CPG is a plus
• Experience managing a direct report, freelancers, or creators
• A track record of growing channels where you can articulate the strategy behind the results, not just the results
• Fluency with native platform analytics, reporting, and scheduling tools
• Working knowledge of paid social and how it complements organic
• Able to shoot and edit short-form content when needed; this is a skill in the kit, not the core of the role
• Based in Los Angeles or willing to relocate; in office Tuesday through Thursday in El Segundo