Social Media Lead

You will lead global social strategy across major and emerging platforms. You will build short-form content, shape brand voice and identity, identify trends, direct creators and influencers, oversee community engagement, and use performance data to improve campaigns.

Responsibilities

• Build and execute global social strategy across TikTok, Instagram, X, YouTube, and emerging channels
• Lead short-form video content strategy and production
• Identify and adapt internet trends, memes, audio cues, and viral formats
• Develop and maintain brand identity across platforms
• Identify, onboard, and direct content creators, influencers, and brand ambassadors
• Oversee community engagement across platforms
• Define performance KPIs and analyze data to refine content strategy and optimize campaigns

Requirements

• Experience running social media for a consumer, tech, fintech, crypto, or lifestyle brand
• Understanding of X, Instagram, and TikTok
• Understanding of internet culture, trends, and online communities
• Writing and communication skills