Social Media Manager
12Stone Church is seeking a relational and highly motivated Social Media Manager to join our Marketing team. This role owns the daily voice, presence, and community of 12Stone across our social platforms, split roughly 60 percent community engagement and brand building and 40 percent content creation. The priority is the replies, conversations, and relationships that turn followers into a connected community, supported by content that strengthens how people experience 12Stone online.
This position requires a blend of pastoral instinct, sharp writing, and platform fluency. The ideal candidate is as comfortable in the comments as they are behind the content calendar, ensuring that every post and reply reflects who 12Stone is and how much we care about people.
Key Responsibilities:
Community Engagement
- Monitor and respond to comments, direct messages, mentions, and tags across all platforms in a timely, on-brand, and pastoral way.
- Build genuine relationships that turn passive followers into an active, connected community across all campuses, routing prayer and pastoral needs to the right people.
Brand Building
- Serve as a consistent, recognizable voice for 12Stone, ensuring tone, language, and visuals reflect our brand in every post and reply.
- Grow our audience and reach with an authentic presence, tracking platform trends to stay relevant without chasing every fad.
Content Creation
- Create and curate engaging, platform-native content (graphics, short-form video, stories, and copy) on a calendar that balances community, brand, and ministry priorities.
- Capture and repurpose moments from weekend services, events, and campuses, partnering with design and video to bring larger campaigns to life.
Collaboration + Insight
- Work with the marketing team, ministries, and campuses to align social with broader initiatives and promote series and events at the right time and in the right voice.
- Monitor engagement, growth, and performance, sharing insights and recommendations that sharpen our approach.