Social Media Manager
Posted Updated
- Channel Ownership: Manage Hemmings’ social media channels across Facebook, Instagram, TikTok, X, LinkedIn, Reddit and YouTube, including day-to-day publishing, scheduling, monitoring, and optimization.
- Content Strategy & Planning: Own the social content calendar and develop a consistent publishing cadence designed to grow reach, engagement, followers, video consumption, and traffic.
- Content Creation: Write compelling, platform-specific social copy and create social-first content supporting Hemmings Auctions, Marketplace listings, Hemmings Motor Club, editorial, video, podcasts, events, promotions, partnerships, and sweepstakes.
- Community Management: Monitor comments, messages, mentions, and community conversations; engage with followers in the Hemmings brand voice and escalate customer service or sensitive issues when appropriate.
- Social-First Video: Work closely with the Video team to develop and distribute short-form content across Instagram Reels, TikTok, Facebook, and YouTube Shorts while identifying opportunities to repurpose Hemmings’ existing video library.
- YouTube Management: Support YouTube publishing and channel growth, including titles, descriptions, thumbnails, Shorts, community posts, and promotion of long-form Hemmings video and podcast content.
- Marketplace & Campaign Support: Execute social campaigns supporting priority auctions and vehicle listings, product launches, membership initiatives, editorial features, events, partnerships, and other major Hemmings marketing initiatives.
- Trend Identification: Stay current on automotive conversations, social trends, emerging content formats, platform changes, and cultural moments, identifying relevant opportunities for Hemmings to participate and engage.
- Creative Development: Create simple social graphics and adapt existing creative using approved design tools while coordinating with internal designers, photographers, and video editors on larger creative needs.
- Cross-Functional Collaboration: Partner with Marketing, Editorial, Marketplace, Video, Membership, Events, and Partnerships teams to source content and coordinate integrated campaign schedules.
- Analytics & Optimization: Track performance across reach, engagement, follower growth, video performance, referral traffic, and conversions where applicable, using insights to continuously improve content and channel strategy.
- Reporting: Prepare weekly performance summaries and monthly social media reports highlighting results, trends, learnings, and actionable recommendations.