Social Media Manager

· Manage and maintain the official social media accounts of Company, including leadership profiles of the CEO and COO.

· Develop and execute a structured content calendar focused on corporate branding, thought leadership, organizational culture, achievements, and key milestones.

· Position senior leadership as credible industry voices, particularly on LinkedIn.

· Lead content strategy and execution primarily on LinkedIn for corporate communication, leadership insights, hiring updates, and industry-related content.

· Manage secondary platform presence on Instagram, focusing on organizational culture, events, employee engagement, and behind-the-scenes content.

· Ensure consistency in brand voice, tone, messaging, and visual identity across all platforms.

· Lead content strategy and execution primarily on LinkedIn for corporate communication, leadership insights, hiring updates, and industry-related content.

· Manage secondary platform presence on Instagram, focusing on organizational culture, events, employee engagement, and behind-the-scenes content.

· Ensure consistency in brand voice, tone, messaging, and visual identity across all platforms.

· Monitor social media channels for comments, direct messages, and brand mentions.

· Respond to inquiries and engage with followers in a timely and professional manner.

· Participate in relevant industry conversations to enhance brand visibility and credibility.

· Track audience engagement and follower growth across platforms.

· Monitor and analyze key performance indicators including reach, engagement, follower growth, and click-through rates.

· Prepare and present monthly performance reports with actionable insights and recommendations.

· Continuously optimize content strategy based on analytics and performance trends.

· Minimum 3–4 years of experience in managing corporate and leadership social media accounts.

· Strong expertise in LinkedIn content strategy (mandatory requirement).

· Sound understanding of Instagram brand-building strategies.

· Prior experience with B2B, FinTech, BFSI, or corporate brands will be preferred.

· Excellent written English communication and storytelling skills.

· Working knowledge of social media management and analytics tools such as Canva, Hootsuite, Buffer, Meta Business Suite, or equivalent platforms.

· Basic graphic design or video editing skills will be considered an added advantage.

· Strong understanding of corporate reputation management and professional branding.

· Ability to convert business activities and leadership insights into meaningful digital content.

· High level of ownership, consistency, discretion, and confidentiality, especially while managing leadership accounts.

· Ability to collaborate closely with senior management and cross-functional teams.