Social Media Manager ( B2B Or B2C) | Remote

Job Title: Social Media Manager ( B2B OR B2C) | Remote

Location: Hyderabad

Experience: 3–7 Years

Employment Type: Full-Time,

About the Role

We are looking for a results-driven Social Media Lead Generation Specialist who can generate qualified leads through strategic social media campaigns and engaging short-form video content. The ideal candidate should have hands-on experience running Meta Ads, Instagram Ads, and YouTube Ads, along with the ability to create and publish daily short-form content such as Reels, Shorts, and TikTok-style videos to attract potential customers and generate leads.

Key Responsibilities

• Plan and execute lead generation campaigns through social media platforms.

• Manage and optimize Meta Ads (Facebook & Instagram Ads) and YouTube Ads for maximum ROI.

• Create, publish, and manage daily short-form video content including Instagram Reels, YouTube Shorts, and TikTok-style videos.

• Develop engaging content strategies focused on lead generation.

• Generate qualified leads through organic and paid social media campaigns.

• Monitor campaign performance and optimize ads for better conversion rates.

• Work closely with the marketing and sales teams to improve lead quality.

• Analyze campaign metrics such as CPL, CTR, conversions, and engagement rates.

• Stay updated with the latest social media trends, algorithm updates, and ad strategies.

Required Skills

• Hands-on experience with Meta Ads Manager (Facebook & Instagram Ads)

• Experience in YouTube Ads campaigns

• Strong understanding of lead generation funnels and conversion optimization

• Experience creating viral short-form video content (Reels, Shorts, TikTok-style videos)

• Knowledge of social media analytics and performance tracking

• Creative mindset for content ideas that drive leads and engagement

• Basic knowledge of video editing tools (CapCut, Premiere Pro, After Effects, etc.) is an advantage

Interested can share your resume at giri@varundigitalmedia.com