Social Media Manager

About the role

The Social Media Manager is the creative and strategic force behind Big Com's day-to-day presence across social platforms. This mid-level role blends content creation, community engagement, and platform strategy to grow audiences and drive measurable results for our clients. The ideal candidate lives on social media, has a sharp eye for what stops the scroll, and can translate a client's brand voice into content that performs.

Acting as both creator and strategist, the Social Media Manager plans and produces native social content — video, graphics, and short-form copy — manages posting calendars and community engagement and uses performance data to continually sharpen what we post and how we post it. While the role occasionally supports longer-form materials like blog posts or newsletters, social content creation is the primary focus.

Reports to: Vice President of Marketing + Communications

Status: Full-Time Employee | Salary + Benefits

What you'll do

Social Content Creation

● Plan, shoot, edit, and publish native content — short-form video, graphics, stories, and captions — tailored to each platform (Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels).

● Own the social content calendar for assigned client accounts, ensuring a consistent, on-brand posting cadence.

● Write engaging, platform-appropriate copy that reflects each client's voice and speaks directly to their audience.

● Occasionally contribute to longer-form content — blog posts, newsletters, or web copy — that supports broader campaigns, though this is a secondary focus.

● Stay current on platform trends, formats, sounds, and features, and proactively test new content types.

Community + Engagement

● Monitor and manage social channels daily, responding to comments, messages, and mentions in a timely, on-brand manner.

● Build genuine engagement with followers, influencers, and industry voices to grow community and reach.

● Flag and help manage any customer service issues or reputational concerns that surface on social channels.

Strategy + Performance

● Track key social metrics (engagement, reach, follower growth, conversions) and report performance to clients and internal teams.

● Use analytics and platform insights to refine content strategy and identify what's working.

● Support paid social efforts by identifying strong organic content for boosting or amplification.

● Contribute to the shaping of Big Com's social and stylistic guidelines across clients.

Collaboration + Project Management

● Partner with the creative team on visual assets, campaign concepts, and promotional materials.

● Coordinate with account, design, and analytics teams to align social content with broader campaign objectives.

● Manage multiple client accounts and content deadlines simultaneously without sacrificing quality.

Qualifications

● 1–2 years of professional marketing experience, with a focus on social media specifically.

● A strong portfolio of social content that demonstrates range across platforms, formats, and voice.

● Hands-on experience with content creation and editing tools (e.g., Canva, CapCut, Adobe Creative Suite, native platform editors) and scheduling tools such as HeyOrca, Sprinklr, Later, etc.

● Working knowledge of social platform algorithms, analytics tools, and best practices.

● Excellent writing, proofreading, and editing skills, with the ability to adapt tone across brands and platforms.

● Strong organizational and time management skills; comfortable juggling multiple clients and deadlines.

● A collaborative mindset with the ability to also work independently and take ownership of accounts.

● Bachelor's degree in marketing, communications, journalism, or a related field preferred.

● Basic understanding of SEO and paid social principles is a plus.