Social Media Manager

Job Overview

At Billion Dollar Boy, the Social Media Manager is a vital role focused on building, growing, and nurturing brand pages and communities. They serve as the primary voice and advocate for our clients, fostering meaningful engagement across social platforms and ensuring a vibrant ecosystem online.

As the community lead, they develop and execute social-first strategies that drive loyalty, facilitate knowledge sharing, and strengthen the connection between creators, content, and world-class brands. They act as the eyes and ears of the brand, gathering insights and shaping community sentiment.

Working cross-functionally, the Social Media Manager partners with Strategy, Creative, Production and Client Services to optimize campaigns in real time. They ensure that all social activity is aligned with client objectives and that the agency remains at the forefront of agile cultural moments and audience trends.

ROLES & RESPONSIBILITIES

Community Management & Engagement

• Manage brand-owned social media accounts across primary platforms.

• Moderate conversations and represent client brand voice consistently across all community interactions.

• Lead proactive and reactive community management by overseeing posting schedules and engaging across comments, DMs, mentions, cultural conversations, and community inquiries in a timely manner.

• Leverage social listening to identify engagement opportunities, emerging conversations, and audience insights.

• Build scalable frameworks that drive UGC, participation, and community advocacy

• Proactively identify and elevate complex community concerns, potential brand risks, and urgent crisis scenarios to key internal partners.

Content Planning & Development

• Develop and manage content calendars aligned to brand strategy, campaign objectives, and key cultural moments in collaboration with the Creative team.

• Create engaging, platform-native social content and copy tailored to each channel and audience.

• Partner directly with content creators to brief, develop, review, and optimize social content, ensuring alignment with brand strategy, platform best practices, and campaign objectives.

• Publish and optimize content across social platforms, ensuring accuracy, quality, and adherence to brand guidelines.

• Monitor emerging trends and identify opportunities for reactive, culturally relevant content that drives engagement.
  

Insights & Optimization

• Partner with the Analytics & Insights team to interpret performance data and apply actionable learnings to content strategy and community engagement.

• Act as the eyes and ears of the brand by gathering community feedback loops and managing community sentiment.

• Translate social data into actionable recommendations to optimize campaigns and community growth in real time.

Collaboration

• Partner cross-functionally with Strategy, Creative, and Client Services to ensure social content and community management align with campaign objectives and brand strategy.

• Collaborate with content creators to provide guidance and feedback throughout content development, ensuring alignment with platform best practices and brand guidelines.

• Facilitate transparent communication regarding community sentiment and performance insights to drive informed decision-making.

• Proactively communicate risks, opportunities, and recommendations to support agile decision-making and successful campaign execution.

SKILLS & EXPERIENCE

• Bachelor’s degree or equivalent professional experience in marketing, social media, or a related field.

• 4-6 years of experience in social media management, community management, or digital marketing, preferably within an agency environment.

• Proven experience creating, publishing, and managing platform-native social content across major social platforms, including Meta, TikTok, X, and Pinterest.

• Excellent copywriting and written communication skills, with the ability to adapt tone, voice, and messaging across multiple brands and social platforms.

• Experience using social media management, publishing, and content creation tools (e.g. Sprout Social, Meta Business Suite, Canva, CapCut, Adobe Creative Suite) is preferred.

• Strong understanding of social media platforms, emerging trends, algorithms, and platform best practices.

• Exceptional attention to detail and the ability to notice the "little things" that drive deeper audience connection.

• Strong collaborative skills with the ability to work effectively across multiple agency disciplines and stakeholders.

• Thrives in a fast-paced, entrepreneurial environment while managing competing priorities and responding to real-time social and cultural moments.

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