Social Media Manager
About Clare V.
Clare V. is a line of accessible-luxury pieces born and based in sunny Los Angeles, California. Led by founder Clare Vivier, Clare V. is a distinctive reflection of Clare’s unique background, passions, and vision. More than 10 years ago, Clare started making the types of bags she wanted but couldn’t find anywhere. As the brand grew, she proudly kept production local to Los Angeles, meanwhile forging partnerships with local and global organizations working to make a positive difference in the world. Today, Clare V. remains committed to conscious practices while creating collections that are bold yet enduring, elevated yet accessible, and irresistibly charming yet rooted in everyday practicality. The brand headquarters is located in the Silver Lake/Frogtown area of Los Angeles and is actively led by Clare Vivier.
Position:
We are looking for a strategic and highly creative Social Media Manager to join our Creative and Marketing team. In this role you will own all Clare V. owned social channels, managing the day to day operations, content production, and social calendar. This role has high visibility within the company working closely with our Chief Brand Officer and Founder, Clare Vivier, to deliver branded content that extends Clare V.’s audience and builds loyalty and brand-love among our cult following.
The ideal candidate is chronically online, most comfortable when collaborating with creative team mates, has an intuition for brand, and views metrics as an accelerant to learning, growth, and ultimately driving business results.
This role reports to the Brand Manager and sits within the creative team.
Existing Channels & Content:
- Content creation and deployment on all Clare V. social media channels (IG, FB, TikTok, Pinterest, LinkedIn, YouTube and emerging channels), including both @shopclarev and @clarevivier. Including creating and editing video content
- Schedule/Produce Weekly Le Cute Show & other IG lives as needed, managing samples as needed
- Collaborate with cross functional partners on seasonal product knowledge content creation
- Collaborate cross functionally and with senior leadership on content development, product lauches, collabs, and more
- Create and maintain Social Content Calendar, aligning with marketing campaigns, product launches and cultural moments
- Answering DM’s/comments in collaboration with customer support team
- Attend brand events and shoots, for content creation opportunities
- Manage periodic sweeps, giveaways, and content partnerships, sourcing brand-right partners to increase Clare V.’s audience size and engagement
New Channel Development:
- Identify and prioritize both time and financial resources to expand Clare V.’s audience, reaching new brand fans.
Analytics:
- Track and analyze organic social performance through weekly dashboard and quarterly reports in partnership with the VP of Marketing.
- Leverage individual post performance to drive creative thinking and help identify content opportunities.