Social Media Manager

What you’ll own

You own our organic social presence — building a brand's organic engine from the inside out, not chasing a follower count.

• Build our organic social. Own Facebook, Instagram, and Reddit end-to-end: content, voice, cadence, growth. You make it, ship it, and learn from the numbers — no waiting on a designer or a UGC team.
• Immerse us where our people are. Our customers and their families live in Facebook groups and on Reddit around caregiving and senior safety. You show up authentically, become a trusted voice, and turn those communities into places where people discover and recommend us.
• Turn engagement into signups. Connect great content to real customers. Know how organic reinforces our campaigns and feeds our funnel.
• Own the strategy. Bring proven opinions on how communities grow — who these customers are, what makes them fall in love, and how we make that spread.

What we’re looking for

• A proven track record of building organic social — for a brand, for yourself, or both. This is the core requirement: not a follower count, but a system that drove real engagement, awareness, and growth. If you're a creator with your own following, even better.
• Not a vanity-metrics person. You've built organic that drives revenue, engagement, and brand awareness.
• Excited about our demographic. Energized by building community among people 45+, caregivers, and adult children — and you can explain why things spread among people who aren't on TikTok all day.
• A relentless engine who does a remarkable amount of work and doesn't get blocked.
• A strong writer who can turn our product into a message a 65-year-old's daughter feels and forwards.
• Hands-on design sense to make your content look good solo.
• Analytical — you set goals, live in the numbers, and cut what isn't working.

Nice to have: influencer or creator partnerships; experience marketing to older adults or caregivers.

How we’ll know it’s working

• Our following and engagement rates climb month over month.
• Organic becomes a visible, measurable source of signups.
• Word-of-mouth becomes something we can see, not just hope for.
• Online communities, esp. on Facebook, come to life.

Compensation and logistics

• $85,000–$105,000 base, plus equity. 401(k) and health insurance included if US-based.
• Remote-first. About 120 people across 15 countries. 3–4 in-person offsite per year.
• Backed by Y Combinator, YC Continuity, , and other top-tier investors.