Social Media Manager & Content Creator

Berg Hospitality Group is seeking a creative, highly organized Social Media Manager & Content Creator to oversee content and day-to-day social media management for multiple restaurant and hospitality brands.

Reporting to the SVP of Marketing, this role will manage the full social media process-from planning and production to publishing, engagement, and reporting.

This Houston-based position requires reliable transportation and regular travel to restaurant locations, events, and photo shoots.

Responsibilities

• Develop and manage monthly content calendars aligned with company priorities, promotions, events, and seasonal campaigns
• Create content strategies tailored to each concept’s distinct brand voice and visual identity
• Collaborate with Marketing, Operations, Culinary, Private Events and restaurant teams to identify content opportunities
• Capture and edit photography, short-form video, interviews, testimonials, and behind-the-scenes content featuring food, beverages, interiors, team members, events, and guest experiences
• Produce platform-specific reels, stories, carousels, graphics and written posts
• Write concise, compelling copy tailored to each brand and platform
• Coordinate professional photography and videography, including creative briefs and shot lists
• Maintain an organized library of photography, video, and brand assets
• Schedule and publish content across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms
• Provide live social media coverage for select events and activations
• Monitor and respond to comments, messages, tags and guest inquiries in a timely, professional and on-brand manner
• Engage with followers, partners, influencers and community accounts to strengthen relationships and expand reach
• Monitor trends and test new formats, creative approaches and publishing strategies
• Track growth, engagement, reach, traffic and campaign results and provide concise monthly reports
• Use performance insights to continually refine content strategies
• Support paid social media campaigns and budget management, with guidance