Social Media Manager (Crypto)

You will craft the voice of the world's largest blockchain intelligence firm on social media. Working directly with the content team, you will create engaging, distinct, and crisp copy that influences the public's understanding of the company's work. You'll analyze what language clicks with different audiences on different platforms, tailoring your messaging accordingly.

Responsibilities

• Develop effective strategies for communicating on LinkedIn, X, and other platforms
• Design new methods for evaluating posts' performance on social media, iterating on what's working, and fixing what's not
• Write compelling social copy that translates complex blockchain topics for their target audience
• React quickly to news, identifying where the company can engage in the conversation
• Track performance across channels, distill what is resonating with each audience, and continuously refine approach based on data
• Grow the visibility of executives through thoughtful social storytelling
• Maintain a high bar for editorial judgment, brand consistency, and accuracy in everything published

Requirements

• 5+ years of experience managing social media for a B2B technology, media, financial services, cybersecurity, or adjacent brand
• A deep understanding of blockchain, crypto, and associated technologies
• Exceptional writing and editing skills, with a clear sense of how to adapt output across platforms
• A track record of building social media strategies that increase engagement
• Comfort using analytics to evaluate performance, develop experiments and guide decisions about messaging
• A strong instinct for creating authentic voices that earns attention online