Social Media Manager

Job Advert

Job Title: Social Media Manager

Job Type: On-site, Full-time

Reporting Line: Branding and Marketing Lead

Department: Marketing and Communications

Location: Abuja, Nigeria

Company Overview

Our client is a newly established Nigerian franchise of an established international consumer electronics and home appliances brand, known for making quality technology affordable. The company is launching in Abuja, with plans to expand across Nigeria and West Africa.

Role Overview

The Social Media Manager will own the company's social presence from day one, introducing a new electronics and appliances brand to Nigerian audiences, building an engaged community and turning attention into enquiries and sales across its retail and partner channels. This role is also expected to create, publish, respond and report.

Key Responsibilities

Channel Launch and Content Strategy

• Set up and launch the company's channels (Instagram, TikTok, X, LinkedIn, Facebook, YouTube, WhatsApp Business) in line with franchisor brand standards

• Build and run a monthly content calendar covering pre-launch teasers, grand opening, product launches, seasonal peaks (festive season, Black Friday, back-to-school) and always-on content

• Adapt the franchisor's global assets into content that speaks to Nigerian homes, budgets and lifestyles

Content Creation

• Create product-led content: unboxings, demos, feature explainers, side-by-side comparisons, and how-to and care tips across the product range

• Shoot, edit and publish short-form video, photos and graphics; brief freelancers when needed

• Provide live coverage of launch events, in-store activations and dealer events

Community and Customer Engagement

• Answer product, pricing, availability and warranty questions across comments and DMs

• Handle complaints with care and route after-sales issues to the right team

• Recruit and manage tech, lifestyle and home creators for reviews and launch campaigns within agreed budgets

Paid Social and Performance

• Run and optimise paid social with the Branding and Marketing Lead, driving traffic to stores, retail partners and WhatsApp sales

• Track reach, engagement, follower growth, leads, conversions and cost per lead; report weekly

• Monitor competitor brands, pricing conversations and trends in Nigeria's electronics and appliances market
  

Education, Qualification and Experience

Essential Requirements

• 5+ years managing brand social media accounts in Nigeria

• Portfolio of product content with measurable results

• Hands-on with CapCut, Canva or Adobe Express and scheduling tools (Meta Business Suite, Later, Buffer)

• Working knowledge of Meta and TikTok Ads Manager

• Can explain product features and specs in plain, engaging language

• Sharp understanding of Nigerian internet culture; excellent written English

• Self-starter who is hard-working, comfortable with start-up pace and willing to wear multiple hats

• Based in Abuja and available full-time and exclusively

Strongly Preferred

• Consumer electronics, home appliances, telecoms, retail or FMCG brand experience

• Experience launching a new brand or product line

• Video production and graphic design skills

• Established network of Nigerian tech and lifestyle creators

• Pidgin, Yoruba, Igbo or Hausa

• Bachelor's degree in Marketing, Mass Communication or related field