Social Media Manager

<p style="margin-bottom:0.19in;line-height:100%;"> <font face="Times New Roman, serif"><font size="3" style="font-size:12pt;"><font color="#000000"><font face="Calibri, serif"><font size="2" style="font-size:11pt;"><u><b>About Emeritus</b></u></font></font></font></font></font></p> <p class="MsoNormal" style="margin:0px;font-size:16px;line-height:1;"><span style="margin:0px;font-weight:bolder;"><u style="margin:0px;"><span style="margin:0px;font-family:Calibri;font-size:12px;">About Emeritus & Daskalos:</span></u></span><br style="margin:0px;" /><span style="margin:0px;font-family:Calibri;font-size:12px;">Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry relevant programs across formats— including short courses, degrees, and executive programs—to more than 300,000 learners across 80+ countries.</span><br style="margin:0px;" /><span style="margin:0px;font-weight:bolder;"><span style="margin:0px;background-size:initial;font-family:Calibri;font-size:12px;"><font color="#000000" style="margin:0px;">Daskalos, a strategic initiative of Emeritus, pioneers’ transnational education in India by helping leading global universities establish joint campuses under the evolving Indian regulatory framework. With over 15 institutions in advanced discussions, Daskalos is shaping the next chapter in global higher education.</font></span></span></p><p style="margin:0px;font-size:16px;"></p><h2 style="margin:0px;line-height:1;font-size:2rem;"></h2><p class="MsoBodyText" style="margin:0px;line-height:1;"><span lang="en-us" xml:lang="en-us" style="margin:0px;"><span style="margin:0px;font-size:12px;font-family:Calibri;">We are looking for a </span><span style="margin:0px;font-weight:bolder;"><span style="margin:0px;font-size:12px;font-family:Calibri;"> Manager – Social Media </span></span><span style="margin:0px;font-size:12px;font-family:Calibri;">to help shape, scale & </span></span><span style="color:rgba(0,0,0,0.9);font-family:Calibri;white-space:pre-wrap;font-size:12px;">develop new social media initiatives to drive organic leads for current and new programs </span><span style="margin:0px;font-size:12px;font-family:Calibri;"> across a portfolio of </span><span style="margin:0px;font-weight:bolder;"><span style="margin:0px;font-size:12px;font-family:Calibri;">8 partner universities</span></span><span style="margin:0px;font-size:12px;font-family:Calibri;">.</span></p> <p style="margin-top:0.19in;margin-bottom:0.19in;line-height:100%;"> <font face="Times New Roman, serif"><font size="3" style="font-size:12pt;"><font color="#000000"><font face="Calibri, serif"><font size="2" style="font-size:11pt;"><u><b>Job Description</b></u></font></font></font></font></font></p> <p style="margin-top:0.19in;margin-bottom:0.19in;line-height:100%;"> <font face="Times New Roman, serif"><font size="3" style="font-size:12pt;"><font color="#000000"><font face="Calibri, serif"><font size="2" style="font-size:11pt;"><b>Key Responsibilities:</b></font></font></font></font></font></p> <ul class="_00bc3149 _7f94d5e9 b3b96a55" style="margin:0px;padding:0px;border:0px;font-family:'system-ui', '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, Ubuntu, Oxygen, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';vertical-align:baseline;list-style:disc;color:rgba(0,0,0,0.9);white-space:pre-wrap;"><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Ideate, create, and publish engaging school-approved content on program social media pages </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Closely monitor user engagement on all program pages and interact with prospects via comments to drive conversions </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Identify new opportunities and develop new social media initiatives to drive organic leads for current and new programs </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Liaise with writers and designers to develop content, whenever required </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Collaborate with the global product marketing team to ensure that the messaging on social media pages is in line with the school/program messaging and guidelines </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Analyze, review, and report the effectiveness of organic efforts to maximize results </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Undertake user sentiment analysis for all senior executive programs and report them to internal/external stakeholders on a regular basis </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Stay up-to-date with new digital technologies and social media best practices </span></li></ul><p style="margin-top:0.19in;margin-bottom:0.19in;line-height:100%;"> <br /> </p> <p style="margin-top:0.19in;margin-bottom:0.19in;line-height:100%;"> <font face="Times New Roman, serif"><font size="3" style="font-size:12pt;"><font color="#000000"><font face="Calibri, serif"><font size="2" style="font-size:11pt;"><b>Skills & Qualifications:</b></font></font></font></font></font></p> <ul class="_00bc3149 _7f94d5e9 b3b96a55" style="margin:0px;padding:0px;border:0px;font-family:'system-ui', '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, Ubuntu, Oxygen, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';vertical-align:baseline;list-style:disc;color:rgba(0,0,0,0.9);white-space:pre-wrap;"><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">7+ years of work experience in social media marketing </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Hands-on experience with social media publishing tools (Hootsuite) – experience with ORM a plus </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Proven work experience and track record as a social media strategist </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Ability to handle multiple organic marketing campaigns simultaneously </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Understanding of web traffic metrics </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Ability to work in a self-directed, fast-moving, results-oriented environment </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Willing to take ownership of projects and being self-motivated with a creative bent of mind </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Ability to diligently coordinate with teams over project management tools </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Flexibility working across multiple time zones is essential as we are a globally distributed team </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Excellent written and verbal communication skills, with strong attention to detail </span></li><li style="margin:0px;padding:0px;border:0px;font-family:inherit;vertical-align:baseline;"><span style="font-family:Calibri;font-size:12px;">Bachelor’s degree in either marketing, business, or a related field </span></li></ul><p style="margin-top:0.19in;margin-bottom:0.19in;line-height:100%;"> <br /> </p> <p style="margin-top:0.19in;margin-bottom:0.19in;line-height:100%;"> <font face="Times New Roman, serif"><font size="3" style="font-size:12pt;"><font color="#000000"><font face="Calibri, serif"><font size="2" style="font-size:11pt;"><i>Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</i></font></font></font></font></font></p> <p style="margin-bottom:0in;line-height:100%;"><font face="Times New Roman, serif"><font size="3" style="font-size:12pt;"><font color="#00af4f"><font face="Calibri, serif"><font size="2" style="font-size:11pt;"><b>In press: </b></font></font></font><font color="#00af4f"><font face="Calibri, serif"><font size="2" style="font-size:11pt;"> </font></font></font></font></font></p> <ul> <li><p style="margin-bottom:0in;line-height:100%;"><font face="Times New Roman, serif"><font size="3" style="font-size:12pt;"><font color="#467886"><u><a href="https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark/" target="_blank" rel="noreferrer noopener"><font face="Calibri, serif"><font size="2" style="font-size:11pt;">https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark/</font></font></a></u></font><font color="#0563c1"><font face="Calibri, serif"><font size="2" style="font-size:11pt;"> </font></font></font></font></font></p> </li><li><p style="margin-bottom:0in;line-height:100%;"><font face="Times New Roman, serif"><font size="3" style="font-size:12pt;"><font color="#467886"><u><a href="https://economictimes.indiatimes.com/tech/startups/edtech-unicorn-emeritus-story-now-a-harvard-business-school-case-study/articleshow/107648728.cms?from=mdr?utm_source=np_linkedin&utm_campaign=nonpaid_social&utm_medium=em_bp" target="_blank" rel="noreferrer noopener"><font face="Calibri, serif"><font size="2" style="font-size:11pt;">emeritus harvard business school: Edtech unicorn Emeritus story now a Harvard Business School case study - The Economic Times (indiatimes.com)</font></font></a></u></font></font></font></p> </li></ul>