Social Media Manager

Social Media & PR Manager

About Ferla Bikes

Ferla Bikes is a fast-growing U.S.-based company operating across two distinct divisions:

• Commercial Division: Providing entrepreneurs and corporations with innovative mobile business solutions.
• Family Division: Designing premium cargo bikes and electric bikes for families and everyday riders.

We are seeking an independent, open-minded, and highly motivated Social Media Manager to strengthen our digital presence, grow engaged communities, and support content strategy across both divisions.

This is a remote, full-time position for a creative and organized professional who understands both B2B and B2C marketing and knows how to turn brand stories into compelling, results-driven content.

Key Responsibilities

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, and Reddit.
• Grow and manage engaged communities across our social platforms.
• Lead LinkedIn content development, engagement, and account growth.
• Build and manage content calendars for both the Commercial and Family divisions.
• Work closely with the Marketing Director to plan content production days, campaigns, and creative workflows in advance.
• Prepare clear technical assignments, briefs, and deadlines for video editors and other creative team members.
• Create and adapt social media assets using Canva, Figma, and other marketing tools.
• Support paid social campaigns, with a strong focus on targeted advertising and retargeting.
• Assist with PR initiatives, media outreach, and brand storytelling.
• Schedule, publish, and monitor content while maintaining a consistent brand voice.
• Track performance, identify opportunities, and recommend improvements based on engagement and campaign results.
• Collaborate with leadership and cross-functional teams on product launches, promotions, and brand campaigns.

Required Qualifications

• Proven professional experience in social media management.
• Experience with both B2B and B2C marketing.
• Strong understanding of Instagram, Facebook, LinkedIn, and their respective audiences.
• Experience with targeted social media advertising, particularly retargeting campaigns.
• Proficiency in Canva and familiarity with Figma and modern marketing tools.
• Strong content-planning, project-management, and organizational skills.
• Ability to create clear creative briefs and technical assignments for editors.
• Ability to work independently, manage multiple priorities, and meet deadlines.
• Strong written and verbal communication skills in both English and Russian.
• Availability to work until at least 12pm Pacific Time.
• A portfolio must be submitted with the application.

Preferred Qualifications

• Proven success in targeted and retargeted campaigns on Meta.
• Proven success in growing and engaging audiences on LinkedIn.
• Experience managing or participating in Reddit communities.
• PR, media relations, or influencer outreach experience.
• Experience coordinating content shoots and post-production workflows.
• Familiarity with performance reporting and social media analytics.

What We’re Looking For

The ideal candidate is proactive, creative, detail-oriented, and comfortable taking ownership. You should be able to think strategically while also managing day-to-day execution: from planning content and briefing editors to publishing posts, engaging with the community, and supporting retargeting campaigns.