Social Media Manager for Design Agency
Summary
Social Media Manager at Infobrandz, a design agency, creating UGC reels, graphics, and daily content across Instagram, Facebook, TikTok, LinkedIn, Twitter, and YouTube. The role covers content strategy and calendars, community engagement, influencer collaboration, and performance analytics using Canva, Adobe Creative Suite, and CapCut.
Compensation: ₹3L – ₹4.5L • No equity
Job Summary: The Social Media Manager will be responsible for developing and executing social media strategies that enhance brand visibility, drive engagement, and grow our online presence. This role involves creating UGC reels, graphics, and regular content for daily posting, as well as managing community interactions to maintain strong brand loyalty.
Key Responsibilities: Content Creation: Develop engaging UGC reels featuring customer testimonials, product demos, challenges, and trending audio.
Design high-quality graphics and visuals for posts, stories, carousels, and promotional content using tools like Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), CapCut, etc.
Create consistent content for daily posting across all relevant platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube).
Strategy Development & Planning:
Design and implement creative content strategies that align with the company's branding and marketing goals.
Plan content calendars to ensure timely and consistent posting.
Community Engagement:
Monitor social media channels and engage with followers through comments, messages, and mentions.
Build relationships with influencers and collaborate on UGC creation.
Encourage user-generated content by initiating challenges, giveaways, and branded hashtags.
Performance Analysis:
Track and analyze performance metrics (likes, comments, shares, views, reach, engagement rate).
Optimize content based on analytics and trends to enhance performance.
Paid Advertising (Optional):
Collaborate with the marketing team to run targeted social media ads and campaigns.
Stay Updated:
Keep abreast of the latest social media trends, design tools, and content strategies to maintain relevance.
Qualifications: Experience: 2+ years of experience in social media management with a focus on UGC reels, graphic design, and engagement.
**Skills: **Proficiency in Canva, Adobe Creative Suite, CapCut, and other editing tools.
Creativity: Ability to produce visually appealing and engaging content.
**Analytical Mindset: **Experience with social media analytics tools like Hootsuite, Sprout Social, and platform-specific insights.
Platform Expertise: Knowledge of Instagram, Facebook, TikTok, LinkedIn, Twitter, and YouTube.
Preferred: Experience with paid social media advertising and influencer marketing.
Why Join Us? Collaborate with a talented and creative marketing team.
Opportunity to showcase your creativity through UGC reels and visuals.
Flexible working arrangements and competitive compensatio