Social Media Manager & Growth Specialist

This is a part-time, remote role for a Social Media Manager & Growth Specialist. The responsibilities include crafting and implementing social media strategies, optimising social media platforms for audience engagement, curating and creating content, and managing communication across platforms. The candidate will drive growth through targeted strategies to increase brand visibility, follower engagement, and conversions.

Responsibilities:

• Content Strategy and Creation: Design a monthly content calendar including high-quality Reels, Carousels, and Stories.
• Aesthetic Curation: Maintain a "premium yet playful" grid aesthetic that aligns with luxury kids' fashion.
• Trend Spotting: Identify viral audio and parenting trends to create relatable, shareable content.
• Community Engagement: Interact with our target audience, manage DMs, and build relationships with "Mom-fluencers. "
• Growth Hacking: Implement organic strategies to increase followers and drive traffic to our Shopify store.
• Ad Support: (Optional) Basic knowledge of boosting posts and running Instagram Catalogue ads.

Requirements:

• Proven experience in Fashion or Lifestyle e-commerce.
• Expertise in Canva, CapCut, or Adobe Express for quick, high-end content editing.
• Understand the "Parenting Niche", you know what makes a mom or dad stop scrolling.
• Excellent English copywriting skills with a witty and warm brand voice.
• Native-level understanding of Instagram algorithms and hashtags.