Social Media Manager
You will own organic social strategy and execution across Gusto’s brand channels. You will manage executive amplification, coordinate with a creative agency, identify content for paid promotion, report on performance, support product and partnership launches, manage social tools and vendors, and lead community management and escalation for sensitive engagement.
Responsibilities
- Own organic social strategy and content
- Manage executive and founder social amplification
- Coordinate drafting and asset production
- Manage publishing and engagement on executive accounts
- Partner with the social creative agency
- Brief campaigns and review agency output
- Coordinate organic and paid content promotion
- Build social content and share-of-voice reporting
- Support product and partnership launches
- Manage social publishing listening and analytics tools
- Manage vendor relationships and renewals
- Lead community management and trend-hijacking
- Escalate sensitive engagement
- Partner on crisis response
Requirements
- 7+ years of organic social media management
- Content strategy
- Channel management
- Creative agency management
- Social analytics
- Social listening
- Cross-functional collaboration
- Brand voice
- Risk management
- Crisis escalation
- Social publishing platforms
- Video storyboarding
- Video editing
- Creator collaboration
- User-generated content
Benefits
- Equity (RSUs)