Social Media Manager

If you’re a creative and strategic social media professional who understands that successful social media starts with knowing your audience, you’ll find plenty of opportunities to shine in this role. Illinois College is search for a social media manager who enjoys spotting trends before everyone else, thinks strategically about why content works, and wants to see your creativity make a measurable impact.

As part of a collaborative marketing and communication team, you'll manage the College's social media presence, create engaging photo, video, graphic, and written content, identify emerging trends, and help execute integrated marketing campaigns across multiple platforms. You'll have the opportunity to experiment with new ideas, uncover authentic stories from across campus, and use data to make each campaign stronger than the last. This position creates content that connects with prospective students, parents, alumni, and other audiences while supporting the College's enrollment and marketing goals.

Essential Functions:
The following list of duties is meant to be representative of the work performed in this position. The omission of a specific duty or responsibility will not preclude it from the position if the work is similar, related, or a logical extension of position responsibilities.

• Manage all official IC social accounts as a strategist and content creator, and work with College departments to support their social media strategies and content to help the College achieve enrollment growth.
• Develop compelling content for the College’s website and social media platforms, writing, designing, creating video and posting on various outlets. Identify emerging social trends and adapt them strategically for Illinois College audiences.
• Identify opportunities through metrics and analytics to create engagement-informed content, providing data and analysis to the Director of Marketing and Communication.
• Oversee student influencers, content ideas, and chats in Zeemee, an admission-focused social platform.
• Develop and manage digital campaigns in collaboration with the Creative Director and Director of Marketing and Communication.
• Serve as a copywriter and proofreader for the College writing team, adapting styles and voice as appropriate for the audience and platform.
• Ensure all copy and content aligns with the College’s brand, mission, and strategic vision, with a particular focus on enrollment and fundraising efforts.