Social Media Manager
Jobberman Social Media Manager
Summary:
The Social Media Manager plays a pivotal role in shaping and executing Pulse Ghana’s digital presence across all social media platforms. This position is responsible for developing, curating, and distributing high-impact content tailored to the target audience, ensuring consistent brand voice and optimal use of platform-specific features. The manager will lead community engagement efforts, maintain a positive online environment through proactive monitoring and response, and drive measurable growth in followers and engagement. By leveraging data-driven insights and staying ahead of industry trends, the Social Media Manager will continuously refine strategies to maximize reach, impact, and ROI. This role requires a strategic mindset, creative flair, and the ability to collaborate cross-functionally with editorial, video, and sales teams to align social media initiatives with broader organizational goals.
Responsibilities:
- Manage Pulse Ghana’s social media accounts by creating, curating, and scheduling content across all assigned platforms.
- Ensure timely and effective content distribution while leveraging platform-specific features to enhance visibility and engagement.
- Conduct daily monitoring of comments, messages, and user-generated content across all channels; approve and respond to comments in line with brand guidelines.
- Track emerging trends and real-time developments using social media analytics tools to optimize content timing and relevance.
- Achieve and exceed ambitious posting frequency, engagement, and follower growth targets across all platforms.
- Act as a brand advocate by engaging authentically in social conversations, answering inquiries, and representing Pulse Ghana professionally.
- Develop and execute data-backed social media strategies, using A/B testing and performance metrics to refine approaches.
- Monitor, analyze, and report on campaign performance using key benchmarks and KPIs to inform future planning and optimization.
- Stay informed on evolving social media tools, platforms, design trends, and best practices; provide innovative recommendations to enhance strategy.
- Identify and escalate potential brand risks or opportunities arising from user-generated content to management.
- Collaborate closely with editorial, video production, and sales teams to ensure cohesive messaging and shared success.