Social Media Manager - LA hours (Part-time)

About the role:

We are seeking a proactive, creative, and structured individual to manage and execute our digital marketing and content creation efforts. This role requires a blend of technical understanding, graphic design skills, video editing proficiency, and a strong grasp of social media dynamics. The ideal candidate will be someone who can drive our digital initiatives forward, working independently to achieve strategic goals.

Key Responsibilities:

• Shopify Management: Maintain and update the Shopify store for merchandise, analyze analytics, and market products to drive engagement and sales.
• Paid Advertising: Manage and optimize paid ad campaigns on Google (Search Ads) and Meta (Facebook and Instagram Ads), including budget allocation and performance monitoring.
• SEO: Implement and maintain SEO best practices for our website and other digital assets.
• Graphic Design: Create compelling visual content for various platforms for branding and merchandise logos.
• Video Editing & Content Creation: Edit long-form podcast content into concise, engaging video clips and develop creative short-form video content to capture audience attention.
• Social Media Management: Develop and execute social media strategies for Instagram, Facebook, TikTok, and YouTube. This includes consistent posting, active commenting, and proactive engagement to build traction and a strong following.
• Reporting: Provide regular reports on the performance of digital marketing campaigns and social media activities.
• Brand Alignment: Ensure all content and marketing efforts align with the established brand and messaging.
• Collaboration: Work effectively to enhance and support the existing infrastructure and team.

Working hours: Preferably aligning with LA hours for synchronous communication and real-time engagement.

Requirements

• Proven experience in digital marketing, including paid advertising (Google Ads, Meta Ads) and SEO.
• Strong graphic design skills
• Demonstrated expertise in video editing and creating engaging short-form video content for social media platforms (Instagram, TikTok).
• Solid understanding of social media trends and best practices for audience engagement and growth.
• Ability to work independently and proactively manage multiple tasks and projects.
• Excellent communication skills, both written and verbal.
• Familiarity with Shopify platform management.