Social Media Manager

This is a remote position.

This is a strategic and execution-focused Social Media Manager role responsible for managing social media initiatives across multiple platforms, with a strong emphasis on paid advertising, audience growth, and campaign performance. This is not an entry-level position.

The role collaborates closely with marketing leaders and cross-functional teams to support brand visibility, customer engagement, lead generation, and business growth.

Key Responsibilities

• Develop and execute social media strategies aligned with business objectives
  

• Build, launch, and manage paid advertising campaigns across platforms such as Meta/Facebook, Instagram, LinkedIn, YouTube, and other digital channels
  

• Create compelling social media content, campaign messaging, and ad copy tailored to target audiences
  

• Manage audience targeting strategies, including custom audiences, lookalike audiences, and retargeting initiatives
  

• Monitor campaign performance, engagement metrics, conversions, and return on investment
  

• Conduct testing and optimization efforts to improve campaign effectiveness and audience engagement
  

• Manage multiple campaigns and social initiatives simultaneously while maintaining accuracy and organization
  

• Analyze performance data and provide actionable recommendations to improve results
  

• Collaborate with internal stakeholders to align social media initiatives with broader marketing goals
  

• Stay informed on platform updates, industry trends, and emerging social media best practices
  

• Maintain organized documentation, reporting, and tracking of campaign performance
  

Expectations

• Minimum 3–5 years of experience managing social media strategies and paid advertising campaigns
  

• Strong hands-on experience with Meta Ads Manager is required; experience with LinkedIn, YouTube, TikTok, or similar platforms is preferred
  

• Proven understanding of audience targeting, campaign optimization, and performance analytics
  

• Ability to manage multiple priorities and campaigns in a deadline-driven environment
  

• Strong written communication skills with the ability to create professional and effective messaging
  

• Experience analyzing data and making informed decisions based on campaign performance
  

• Comfortable working independently while collaborating effectively with cross-functional teams
  

• Highly organized, detail-oriented, and accountable for results
  

• Adaptable to changing priorities, business needs, and evolving social media trends
  

• Candidates whose experience is primarily focused on content scheduling or community management without ownership of campaign strategy or paid advertising may not be the right fit for this role
  

• Company-paid comprehensive HMO for you and a dependent - not just an allowance! Plus, the option to add dependents.
  
• Company-paid life insurance with ₱100,000 and AD&D coverage
  
• At least 7 days annual paid time off
  
• Client specific bonuses and incentives will be given 100%
  
• Guaranteed pay on time, every time (3% higher exchange rates than most payment systems - we take care of transaction fees so you don't have to!
  
  

Requirements

To succeed in this role, you'll need the right tools. Please ensure you meet the required system specifications.