Social Media Manager (m/f/d)

• Strategy & Narrative: Develop and implement a holistic social media focused content on trust-building, storytelling and brand awareness.
• Content Creation: Create engaging, social-first content for social media platforms (LinkedIn, Instagram, Facebook, TikTok and YouTube) from conceptualization and scripting to final production.
• Community Engagement: Engage with our audience through comments and direct messages to foster an active community.
• Collaboration: Partner with different departments and academic leads to source content, share, and transform complex topics into engaging blog posts.
• Performance & Trends: Monitor social media metrics and stay ahead of digital trends to optimize content performance and community growth.

• 2+ years of social media management experience
• Proficiency in multiple platforms (LinkedIn, Instagram, TikTok, YouTube, Facebook)
• Strong copywriting and content creation skills
• Experience with content calendars and planning tools
• Ability to work cross-functionally with design, video production, and marketing teams
• You are a digital-native storyteller who knows how to balance creativity with a structured, data-driven approach.
• Professional Experience: You have a solid background in Social Media Management, Content Marketing, or Digital Communications, preferably in an international or educational environment.
• Storytelling Skills: You possess an exceptional ability to turn complex information into engaging, emotional narratives that build institutional trust.
• Social-First Creative: You have a deep understanding of platform-specific trends and algorithms, with hands-on experience in scripting and producing short-form video.
• Language Proficiency: You are business fluent in English and German (C1)
• Project Management: You are highly organized and capable of coordinating multiple stakeholders, from technical experts to external partners and students.
• Passion for Innovation: You are driven by the future of digital education and are eager to stay ahead of the curve in social media trends and AI tools.

Flexible working models: Work from home or in our office - together we will figure out what suits you and us best.

Dynamic & future-oriented working environment: Be involved, be creative, be part of it. Be part of an innovative company that is shaping the educational world of tomorrow and is constantly on the lookout for new ideas.

Personal development opportunities: We make our learning content available to you free of charge and also support you in your personal and professional development - through workshops, mentoring and access to innovative technologies.

Diversity and inclusion: People matter to us - regardless of gender, origin or identity. We create a space in which everyone has the same opportunities.

Team spirit: Work in a very personal environment, together with many creative and professional minds working together towards a common vision.

Working environment: In our offices at the creative hub in Potsdam, you will have access to a state-of-the-art working environment - from collaboration labs to ergonomically designed workstations, you will find everything that makes innovative work possible.

And even more: In addition to subsidizing the ‘Deutschlandticket’, a modern coffee machine and regular company events, we are working every day to make German UDS even better, more digital and more modern. Stay tuned.