Social Media Manager

The ideal person is obsessed with viral hooks, audience behaviour, content distribution, retention/watch-time, shareability, creator ecosystems, internet trends and culture. The role is heavily execution-oriented and requires someone who can independently think, create, experiment, and ship fast.

Responsibilities:

• Own and scale the brand's presence across Instagram, YouTube, LinkedIn, Twitter/X, and emerging platforms.
• Build high-engagement content systems, not just isolated posts.
• Drive organic reach, engagement, community growth, and brand recall.
• Create and execute content calendars across short-form videos, reels, memes, trend-led content, UGC, founder-led content, event storytelling, and creator collaborations.
• Work closely with founders, designers, creators, and video editors to ship high-quality content quickly.
• Identify viral trends, hooks, formats, and platform shifts early.
• Build creator/influencer collaborations and community-led storytelling initiatives.
• Track and optimise: watch time, retention, shares, saves, comments, and engagement quality.
• Continuously experiment with new formats, narratives, and distribution strategies.
• Help define and evolve the brand tone, positioning, and internet identity.

Requirements:

• 3-8 years of experience in social media, brand, or content-led consumer companies/startups.
• Strong understanding of Instagram and YouTube growth mechanics.
• Proven track record of driving organic engagement and audience growth.
• Deep understanding of internet culture, meme behaviour, hooks, and virality.
• Strong storytelling and content ideation skills.
• Ability to think independently and execute with high ownership.
• Strong sense of taste and creative judgement.
• Comfortable working in fast-moving, high-ownership startup environments.

Good to Have:

• Experience with creator/influencer ecosystems.
• Experience creating UGC-led campaigns.
• Hands-on video/content editing skills.
• Understanding of community-led growth.
• Experience working closely with founders or early-stage teams.
• Familiarity with AI tools for content creation and workflows.