Social Media Manager (Maternity Cover)
Location: Tel Aviv (in-office, 5 days a week)
Type: Fixed-term maternity cover, with potential to grow into a permanent role as the team expands
About the Role
We're looking for a passionate Social Media Manager to lead our social media presence across multiple brands and product lines during a maternity cover period. You'll own strategy, content, performance tracking, and cross-functional collaboration - with real scope to bring your own ideas to the table and create tangible impact, not just maintain what exists.
This is a hands-on, high-ownership role suited to someone who's equally comfortable thinking strategically and creatively.
What You'll Do
Strategy & Management
Manage social media accounts across platforms for multiple brands under our portfolio - including our flagship ExpressVPN channels, ExpressVPN Gaming, and several smaller privacy brands within the Kape Technologies group - setting appropriate posting cadences for each and ensuring every brand maintains an active, healthy presence.
Adjust and rework social strategy per brand as needs evolve and platforms change.
Support and help bring larger, cross-functional campaigns to life on social media.
Content Ideation & Creation
Own content ideation across all brands - generating the ideas, angles, and formats that go out on social, not just executing a brief
Own the briefing process for all content going into the Design team
Build and own social media content plans for product launches, campaigns and events
Get hands-on with content creation yourself where it makes sense - especially for trend-driven, fast-turnaround pieces and lower lift content.
Performance & Insights
Track performance across all channels, extract learnings, and feed insights back to relevant teams to improve future content and strategy
Cross-Functional Collaboration
Work closely with Comms & PR, Engineering, and Product Managers to make sure the business's priorities are represented on social in the smartest way possible
Partner closely with the Design team as the primary point of contact for all content briefs
Work with Legal on content ideas, giveaways and other activities.
Manage external relationships - including partners for our esports channels - collaborating on joint content and writing social media plans for activations
Brand Voice & Judgement
Stay on top of what's happening online and what's trending, while applying sound judgement on what's actually worth jumping into as a brand
Push the envelope and try new things, while staying firmly within brand voice guidelines
What We're Looking For
Native English speaker (required)
3+ years experience managing social media, ideally within the tech / SaaS industry.
Familiarity with social media management tools (e.g., Khoros, Sprout, Buffer, Hootsuite, or similar)
Strong analytical instincts alongside creative ones - you can spot a trend worth joining and just as confidently walk away from one that isn't right for the brand
Excellent judgement above all: comfortable being creative and experimental without compromising brand consistency
Extreme ownership - someone who takes the reins, drives outcomes without needing to be chased, and genuinely wants to make an impact rather than just keep things ticking over
Comfortable juggling multiple brands, channels, and priorities at once without losing quality or consistency
Solution-focused - brings fixes and options to problems, not just flags
Basic content editing skills - CapCut (captions, edits) required; Figma a plus
A strong team player who contributes to the broader creative team, not just their own content - offering constructive feedback, sharing knowledge, and bringing inspiration to the group.
Nice to have:
Comfortable being the face of the brand on camera when needed - whether that's introducing a product update or jumping into a trend
An interest in gaming and gaming culture (not required, but a plus given the portfolio includes gaming channels)
Contract Details
This is a maternity cover position, starting at the October and lasting 6 months, possibly longer, or developing into a more permanent role for the right candidate.
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