Social Media Manager

About Us

We specialise in affiliate SEO, digital publishing, and performance-led growth. What sets us apart is how we work. We move quickly, act decisively, and continuously refine our approach to stay ahead of the market.

We are a hardworking team that values clarity and results. We communicate directly, execute with focus, and are committed to doing things properly. At the same time, we’ve built a genuinely friendly and supportive environment where ideas are shared openly and collaboration comes naturally.

We don’t wait for opportunities; we identify them early and execute with precision.

We’re not here to participate. We’re here to outperform!

The Role

The Social Media Manager owns eSportnow.com’s presence across a portfolio of esports and gaming channels — setting the tone, growing the audience, and building community in real time. Working closely with the editorial team and C-Level, this role bridges creative instinct with data-driven performance, turning social media into a genuine growth engine for the brand.

This position is fully remote. The successful candidate must be comfortable working in a distributed team and communicating effectively in a virtual environment.

Key Responsibilities

Content Strategy & Calendar

• Develop and execute platform-specific content calendars aligned with tournament schedules, patch cycles, and industry news.
• Plan content weeks in advance while remaining agile enough to respond to live events and breaking moments.
• Own the editorial rhythm across Twitter/X, TikTok, Instagram, YouTube, and Discord.

Content Creation

• Produce multi-format content including short-form video (Reels/TikToks), high-impact graphics, match highlights, and live match coverage.
• Apply platform-first thinking to every piece of content, optimising format, length, and hooks for each channel.
• Manage or brief external creators and designers where required.

Brand Voice & Identity

• Define and evolve the eSportnow.com social tone — knowing when to be analytical, when to be hype, and when a well-timed post does more than any press release.
• Maintain consistency in language, visual identity, and community positioning across all channels.
• Develop mini brand guidelines covering tone of voice, best CTAs, and platform-specific hashtag strategies.

Community Engagement

• Actively interact with fans, pro players, and influencers, responding to comments, messages, and mentions in a timely and authentic manner.
• Foster a positive, inclusive community atmosphere across all platforms.
• Identify and nurture relationships with key community voices and content creators.

Trend Spotting

• Rapidly identify and capitalise on emerging esports memes, viral moments, and platform trends to keep eSportnow.com culturally relevant.
• Monitor competitor channels and the wider gaming landscape for content opportunities.
• Map the viral content process — a clear workflow showing how posts are created, boosted, and optimised for reach.

Analytics & Reporting

• Track and report on KPIs including engagement rate, reach, follower growth, and sentiment on a weekly cadence to key stakeholders.
• Translate data into clear, actionable insights that improve content performance each cycle.
• Own and maintain the performance tracker, auditing metrics for accuracy and relevance against live channel data.

Campaign Development

• Plan and execute social campaigns around major tournaments, platform launches, and editorial initiatives.
• Collaborate with the events and partnerships teams to maximise reach and fulfil sponsor obligations.
• Deliver post-campaign reports with learnings and recommendations for future activations.

Cross-Team Collaboration

• Work closely with writers, designers, and partnerships managers to ensure consistent messaging across all touchpoints.
• Coordinate with site managers and C-Level on strategy, priorities, and key milestones.
• Store and maintain all living strategy documents in the shared Social Media Drive space.

Role Requirements

Experience

• 2–4 years managing social media for a gaming brand, esports organisation, or high-growth digital media agency.
• A proven track record of growing audiences and driving engagement across multiple social platforms simultaneously.
• Hands-on experience with social scheduling and analytics platforms such as Metricool, Hootsuite, Sprout Social or similar.
• Deep esports knowledge — a genuine understanding of major titles, tournament structures, and gaming culture.
• Familiarity with Google Workspace for documentation, reporting, and cross-team collaboration.

Skills & Attributes

• Data-driven approach — comfortable pulling insights and translating them into clear, actionable content decisions.
• Exceptional written English with the ability to adapt tone fluidly across platforms, audiences, and gaming sub-niches.
• Highly organised, with the ability to manage multiple content streams and competing priorities simultaneously.
• A forward-thinking mindset with a genuine interest in AI tools, automation, and scalable workflows.
• Flexible and self-directed — comfortable working non-standard hours to cover live tournaments and breaking moments.