Social Media Manager

SUMMARY OF POSITION

Lead social media strategy and execution across the Greater Myrtle Beach Collaborative organization, with primary responsibility for Visit Myrtle Beach's social presence. This position will guide agency partners, creators and internal contributors; oversee day-to-day publishing and community engagement; and develop platform-specific content that strengthens the destination brand, supports organizational priorities and inspires visitation and community participation. The Social Media Manager is both a strategic leader and a hands-on creator who can turn ideas, trends and business needs into timely, effective social content.

PRIMARY JOB RESPONSIBILITES & FUNCTIONS

• Develop and lead an integrated social media strategy aligned with destination marketing, brand, communications, advocacy, community and organizational goals.
• Own the day-to-day direction, quality and performance of Visit Myrtle Beach social channels, including Facebook, Instagram, TikTok, Threads, X, YouTube and emerging platforms.
• Lead and coordinate the social media team, including agency account management, community management and social video production resources; establish priorities, provide creative direction and ensure timely, high-quality execution.
• Maintain an integrated social content calendar and workflow across campaigns, evergreen storytelling, partner features, events, community initiatives and timely opportunities.
• Conceptualize, create, produce and publish platform-specific content, including short-form video, photography, graphics, copy, Stories and live or real-time coverage.
• Translate broad strategies, business needs and creative concepts into clear social plans, assignments, briefs and deliverables.
• Oversee community management, moderation and social listening; establish an appropriate brand voice and response approach, identify emerging issues and elevate opportunities or risks when needed.
• Collaborate with the Creative Director to coordinate local creators and contractors, including developing assignments, providing briefs and feedback, managing deliverables and identifying new creative talent.
• Partner closely with creative, communications, marketing, technology, sales and community-focused teams to plan and execute social support for campaigns, programs, announcements and organizational priorities.
• Contribute to social strategy and execution for Greater Myrtle Beach Collaborative, Myrtle Beach Area Chamber of Commerce, Leadership Grand Strand, GSYP, Collaborate2031, Partnership Grand Strand and other organizational brands or initiatives.
• Collaborate with agency and internal media teams on paid social strategy, audience development, campaign structure, creative testing, boosting and optimization; review performance and recommend improvements.
• Establish channel goals and key performance indicators; monitor analytics, identify insights and translate results into clear recommendations for content, community and paid social programs.
• Stay current on platform changes, emerging formats, creator trends, cultural conversations and best practices; evaluate opportunities and lead responsible experimentation.
• Other duties as assigned by the Creative Director or EVP of Marketing & Communications.